At Booking.com, I contribute analysis for the Cars and Cross Sell domains, including paid acquisition deep-linking into the app. I also own weekly Ground Transport Trading analysis and advise product managers on AA test design and metrics.
Across product analytics, investment banking and BI, I’ve built SQL-based datasets, dashboards and reporting workflows. At Football Matcher, I ran A/B tests and cohort analysis that increased user engagement from 31% to 64% CTR; I’m now growing my analytics engineering practice with reusable SQL, data quality checks, dbt and AI-assisted workflows.
