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Theresia Kreitner

@theresiakreitner

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Digital Effectiveness Specialist turning marketing data into measurable business growth.

United Kingdom

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What I'm looking for

I’m looking for a role where I can turn marketing and business requirements into clear, prioritised plans—using data to improve performance, measurement, and ROI while collaborating with stakeholders across regions and teams.

I’m a Digital Effectiveness Specialist at Schroders, building strong connections between marketing, business needs, and data-driven decision-making. I lead cross-functional discovery to translate complex requirements into clear, prioritised plans that support implementation and adoption.

I deliver effectiveness analyses across lead generation, content distribution, and conversion journeys—defining success metrics and building frameworks for ongoing optimisation. I also act as a subject matter expert for marketing platforms (marketing automation, customer data, and reporting), support multichannel campaign performance reporting, and ensure measurement activities comply with privacy, consent, and financial promotions regulations.

Experience

Work history, roles, and key accomplishments

Digital Effectiveness Specialist

Schroders

Sep 2023 - Aug 2024 (11 months)

Led discovery and requirements work to translate business needs into prioritised requirements. Produced effectiveness analyses and executive reporting to support marketing performance optimisation and implementation.

Requirements Engineering Business Requirements Stakeholder Management Data Analysis Marketing Effectiveness KPI Design Conversion Journey Analysis Tagging Marketing Automation Executive Reporting ROI Measurement Microsoft Office Salesforce Account Engagement

Marketing Trainee

Schroders

Sep 2022 - Aug 2023 (11 months)

Supported rollout and business adoption of marketing preferences and analysed marketing data for governance-related clean-ups. Defined business and technical requirements and supported setup of a digital marketing training programme using Agile development processes.

Market Preferences Data Governance Requirements Engineering Business Requirements Technical Requirements Agile Development Project Coordination

Address German Content Editor

Provence Holidays

Feb 2021 - Aug 2022 (1 year 6 months)

Translated online content from English to German and corrected German website content. Supported ongoing German language website accuracy and quality.

English To German Translation German Content Editor

Customer Support Summer Intern

Bloomberg

Jun 2021 - Sep 2021 (3 months)

Provided first-point client contact and ensured exceptional customer service during client interactions across multiple channels. Participated in group projects while handling competing requests.

Client Communication Customer Service Multitasking

Online Marketing Intern

TINT Yoga

Jul 2020 - Sep 2020 (2 months)

Performed data acquisition and visualisation using Google Analytics and Google Data Studio, and carried out general data analysis. Designed and developed a landing page for a new student offer.

Google Analytics Google Data Studio Data Acquisition Data Analysis Landing Page Design Landing Page Development