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MS@muneebshakoor
Results-driven CRO professional with 5+ years of experience.
United KingdomI am a results-driven and curious Conversion Rate Optimization (CRO) professional with over five years of experience in optimizing digital customer journeys across e-commerce and lead generation funnels. My expertise lies in transforming behavioral insights into high-impact experimentation strategies, which have consistently increased conversion rates through data-backed A/B testing, journey analysis, and actionable roadmaps.
In my recent role as an Independent CRO Consultant, I successfully delivered a 12% uplift in conversions for supplement and multivitamin brands by designing high-performance landing pages and improving navigation flow. I have led experimentation strategies using VWO, deploying data-backed A/B tests aligned with customer behavior insights and business objectives. My collaborative approach with marketing agencies has accelerated test velocity and provided actionable post-test insights for continuous improvement.
Previously, as a Senior Optimization Specialist at Hearst UK, I led experimentation programs that generated significant year-over-year increases in conversion rates. My collaborations with product, customer experience, and digital marketing teams have allowed me to generate insights from customer behavior and operational data, enhancing website performance and user engagement.
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Work history, roles, and key accomplishments
Independent CRO
Jan 2024 - Present (1 year 10 months)
Delivered significant conversion uplift for brands through high-performance landing pages and improved navigation. Led experimentation strategies using VWO and conducted behavioural analysis to identify and resolve drop-off points. Collaborated with marketing agencies to accelerate test velocity and deliver actionable post-test insights.
Hearst UK
Jan 2022 - Dec 2024 (2 years 11 months)
Led experimentation programs across e-commerce funnels, generating significant YoY conversion rate increases through targeted A/B tests. Collaborated with cross-functional teams, generating insights from customer behavior and data using GA4 and Glass Box. Created KPI dashboards, conducted web analysis, and managed the frontend of the company website.
ABFA Technologies
Jan 2018 - Dec 2020 (2 years 11 months)
Owned reporting on acquisition, marketing performance, and website performance for the ecommerce business. Conducted competitor analysis and market research for clients, providing strategic insights to identify trends and opportunities. Supported UAT, QA, and third-party integrations to ensure smooth web operations.
Degrees, certifications, and relevant coursework
CUM.SC. BUSINESS ANALYTICS, BUSINESS ANALYTICS
2021 - 2022
Grade: Distinction
Completed a Master of Science in Business Analytics. Achieved a Distinction grade. Dissertation focused on the statistical analysis of digital factors in retail New Product Development success.
GTB.SC. MECHANICAL ENGINEERING, MECHANICAL ENGINEERING
2014 - 2018
Activities and societies: President ASHRAE 2018, Captain Squash 2017
Pursued a Bachelor of Science in Mechanical Engineering. Studied core principles of mechanical design and engineering fundamentals.
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