Open to opportunities

Ian Burdin

@ianburdin

Message

Senior UX research and analytics practitioner turning data into product insights.

United Kingdom

Message

What I'm looking for

I seek a senior role using UX research and analytics to shape product strategy, collaborate in Agile squads, and deliver measurable impact on customer experience.

I am a senior UX research and analytics practitioner with over 20 years translating data into meaningful insights to inform product decisions. I lead UX discovery, stakeholder workshops and focus groups for clients including Sky and FXCM, and I conduct primary quantitative research such as questionnaire design and survey segmentation.

I work effectively in Agile squads, write user stories and acceptance criteria, and can operate as Scrum Master or Product Owner. I am trusted by senior stakeholders and comfortable presenting data to non-technical audiences to influence roadmaps and measurement frameworks.

My analytics experience spans implementation, optimisation, QA, CDPs, privacy-first analytics and digital product strategy, with hands-on use of tools such as Adobe Analytics, GA4, Amplitude and SQL. I have designed reporting and measurement frameworks for organisations including Papa John’s, Johnson Matthey and McDonald’s, and led CRO and experimentation programmes.

I continually develop my technical skills (Datacamp AI Fundamentals, Adobe Analytics Practitioner, SQL training) and enjoy applying generative AI to structure learning. I am collaborative, outcomes-focused and experienced at turning research into actionable product change.

Experience

Work history, roles, and key accomplishments

Insights Manager

Papa John’s

Dec 2025 - Feb 2026 (2 months)

Built and optimised Tableau reporting dashboards and measurement frameworks for NPD and marketing campaigns, establishing cross-functional teams to improve forecasting and campaign measurement.

Tableau Reporting Forecasting Cross Functional Collaboration Data Storytelling

Principal Consultant

Foolproof (Zensar)

Jan 2022 - Dec 2025 (3 years 11 months)

Led analytics and measurement engagements (2022–2025) including building measurement frameworks, reporting and analytics implementations for clients such as Johnson Matthey, BRE, Sky and FXCM, identifying cost savings and improving tracking.

GA4 Amplitude Adobe Analytics Stakeholder Management Reporting Workshop Facilitation

Senior Analytics Manager

McDonald’s Restaurants Limited

Jan 2017 - Jan 2022 (5 years)

Owned Adobe Analytics implementation and reporting for app, website and kiosks, led CRO and marketing effectiveness analysis across markets, and delivered analyses that drove record app sales and registrations in 2020.

Adobe Analytics CRO Marketing Effectiveness Reporting App Analytics A B Testing Campaign Analysis

Web Analytics Lead

John Lewis Finance

Jan 2015 - Jan 2017 (2 years)

Optimised Adobe Analytics to report on business and advertising performance for financial products, led a continuous improvement testing programme delivering 30 new features within three months and developed CLV reporting.

Adobe Analytics performance reporting

UX Research & Analytics Consultant

Various Clients

Delivered UX discovery, focus groups and quantitative questionnaire design for clients including Sky and FXCM, informing product roadmaps and implementing analytics stacks and CDP/privacy-first tracking.