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Ivy Smith

@ivysmith

I build high-visibility marketing, PR, and brand campaigns for automotive and heavy equipment businesses.

Ghana
Message

I've built J.A. Plant Pool Ghana Ltd.'s Marketing & Communications department from inception into a recognised industry brand, leading company-wide strategy across heavy equipment, trucks, SUVs, and after-sales service. I also led branding, PR, and stakeholder engagement for the District Road Improvement Programme and directed Jetour's market entry and brand positioning in Ghana.

Across more than a decade at J.A. Plant Pool, I've progressed from public relations and customer service into marketing leadership, owning budgets, teams, vendors, digital campaigns, media relations, and customer engagement. My work combines strategic brand growth with practical campaign performance, and I was named Outstanding Business Communications Personality of the Year in 2022.

Experience

Work history, roles, and key accomplishments

JL
Current

Marketing & Communications Manager

J.A. Plant Pool Ghana Ltd.

Jul 2026 - Present (3 months)

Promoted from Assistant Manager to lead the Marketing & Communications function, setting overall strategy across brand, digital, and stakeholder engagement. Own the full marketing and communications budget, team leadership, and agency/vendor strategy across all business units.

Education

Degrees, certifications, and relevant coursework

University of Ghana Business School logoUS

University of Ghana Business School

Master of Arts, Marketing Strategy

2016 - 2017

Pursued a Master of Arts in Marketing Strategy, focusing on advanced marketing management and strategic brand development.

Tech stack

Software and tools used professionally

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