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Kwabena Wiredu

@kwabenawiredu

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I build growth-driving brand and product marketing campaigns across Africa.

Ghana

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What I'm looking for

I'm looking to lead brand, product, and growth marketing initiatives where I can build go-to-market strategies, scale user acquisition and revenue, and partner with creative, product, and sales teams across the world and emerging markets.

I've led go-to-market launches and growth campaigns for Better Edge's Chopmoney and GSE Monitor products, helping Chopmoney achieve 35% month-on-month active-user growth and improving GSE Monitor daily active usage by 42% after relaunch.

Across Saint-Gobain, Nsano, Londiak Africa, EchoHouse, and Glow Accra, I've delivered national campaigns, scaled paid and organic acquisition, and aligned creative, product, and sales teams around measurable growth. My work spans SEO, paid media, app growth, market research, brand strategy, CRM, and cross-regional campaigns across Ghana and West Africa.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager

Current

Better Edge Ltd.

Dec 2025 - Present (8 months)

Championed the launch of 'Chopmoney' budgeting app, driving 35% month-on-month growth in active users within the first quarter. Grew user retention to 68% at 30 days and improved GSE Monitor daily active usage by 42%.

Product Marketing Go To Market Strategy User Acquisition Retention Marketing ASO Campaign Management Analytics

Marketing & Brands Specialist

Saint-Gobain

Sep 2023 - Dec 2025 (2 years 3 months)

Developed 3 national campaigns increasing awareness by 40% and new product revenue by 25%. Managed Meta and Google Ads, growing mortar product sales by 30% month-over-month.

Campaign Management Digital Advertising Meta Ads Google Ads Market Research Brand Strategy Event Marketing

Marketing Lead

Nsano Ltd

Feb 2022 - Jul 2023 (1 year 5 months)

Spearheaded GTM strategy for 'Pamo' app across 3 markets, achieving 100K+ downloads and 15% CTR in one month. Created landing pages with 40%+ conversion rate and tripled organic traffic via SEO.

Go To Market Strategy SEO Landing Page Optimization Email Marketing Display Advertising SMS Marketing Cross Functional Collaboration

Marketing Strategist

Londiak Africa

Jun 2019 - Feb 2022 (2 years 8 months)

Designed branding strategies for 10+ B2B/government clients, winning 3 multi-year accounts. Led creative team to deliver 50+ campaign assets with a 95% satisfaction rate.

Brand Strategy B2B Marketing Creative Direction Market Analysis Client Management

Marketing Executive

EchoHouse Ltd.

Feb 2019 - May 2019 (3 months)

Drove 60% traffic growth and top-3 keyword rankings for Dano Milk via SEO/SEM. Launched 4 digital campaigns in partnership with product/sales, achieving 25% sales growth.

SEO SEM Digital Campaigns Funnel Analytics