@tomasmuriel
Marketing student at My Event, creating social campaigns and managing Meta Ads tests and reports.
ArgentinaAt My Event, I develop the social media strategy and content calendar for Instagram and Facebook. I create and edit Reels, write social copy, and manage Meta Ads campaigns, including A/B tests and performance reporting.
At Raffiné Accesorios, I designed and implemented an e-commerce email marketing strategy in Klaviyo, with automated workflows and behavior-based audience segmentation. I also managed the CRM and online store, and analyzed campaign performance and revenue attribution.
Work history, roles, and key accomplishments
My Event
Sep 2026 - Present (1 month)
Developed social media strategy and content calendar for Instagram and Facebook, created and edited Reels, and managed Meta Ads campaigns. Managed community engagement and responded to messages.
Croma Producciones
Feb 2026 - Present (8 months)
Managed client relationships from brief to final delivery, edited and post-produced content for social media, and integrated generative AI tools to improve efficiency.
Raffiné Accesorios
Feb 2026 - Aug 2026 (6 months)
Designed and implemented e-commerce email marketing strategy in Klaviyo, set up automated workflows and segmentation, and managed CRM and customer database. Optimized conversion funnel and analyzed performance metrics.
Anatotech
Oct 2024 - Mar 2025 (5 months)
Developed monthly content calendar and strategy, created graphic and audiovisual assets, edited Reels and TikToks, and managed Meta Ads campaigns. Analyzed KPIs and prepared performance reports.
Degrees, certifications, and relevant coursework
Certification, Paid Media
Pursuing a certification in Paid Media at Coderhouse, currently in progress.
Licenciatura en Comercialización, Marketing
2023 -
Pursuing a Bachelor's Degree in Marketing (Licenciatura en Comercialización) at UADE, ongoing since 2023.
Certification, Data Analytics
Completed a certification in Data Analytics at Coderhouse in 2026.
Associate Degree, Sports Journalism
2020 - 2022
Completed an Associate Degree in Sports Journalism at ISEC from 2020 to 2022.
Diploma, Sports Communication and Marketing
Completed a Diploma in Sports Communication and Marketing at ISEC in 2021.
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