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Ivan Moshkin

@ivanmoshkin

Project Manager developing PawRaah, an AI-powered app with 300+ narrative variations.

At PawRaah, I’m developing a mobile app that combines storytelling, gamification, and emotional engagement. I collaborated with developers on MVP scope and feature priorities, and developed a content system with 300+ narrative variations.

At Luro, I’m developing a lifestyle subscription concept built around a “weekly emotional ritual.” I’ve shaped its visual storytelling, subscription model, and customer experience, and am refining the positioning based on feedback.

As Project Manager at A101-Komfort, I led local urban development projects, with 19 completed, and organized festivals with up to 15,000 participants. My work also spans AI creative workflows, product operations, and growth; at Home Alliance, I tested outbound messaging for US companies in the $2M+ revenue segment.

Experience

Work history, roles, and key accomplishments

Current

Co-Founder | Creative Concept & Product Exploration

Current

Luro

Mar 2026 - Present (7 months)

Developing a lifestyle subscription concept focused on emotional design and recurring user experience. Designed brand concept around 'weekly emotional ritual' and structured subscription model.

Brand Campaign Concepting Visual Storytelling Subscription Models Customer Experience Market Research Positioning

Current

Creator & Creative Project Manager

Current

PawRaah

Sep 2025 - Present (1 year 1 month)

Concept and early-stage development of a mobile app combining storytelling, gamification, and emotional engagement. Collaborated with developers to define MVP scope, prioritize features, and validate implementation approach.

MVP planning Feature Prioritization Content Development Monetization Strategy AI Powered Content Generation Gamification Storytelling

Current

Graphic Designer / AI Creative

Current

Freelance

Mar 2019 - Present (7 years 7 months)

Focus on AI workflows, collaboration with developers, and scalable content production.

AI Workflows Content Production Collaboration Graphic Design

Sales Development Representative

Home Alliance

Oct 2025 - Mar 2026 (5 months)

Worked at the intersection of sales, marketing, and growth strategy, contributing to both pipeline generation and product positioning. Built and tested multi-channel outbound strategies targeting US companies.

Outbound Strategy Lead Qualification LinkedIn Email Marketing Cold Calling Messaging Consumer Behavior Analysis ICP Refinement Positioning

Operations and Marketing Coordinator

Epicure

May 2022 - Jan 2025 (2 years 8 months)

Acted as primary guest contact, increasing client retention by 30%. Designed graphic content using Illustrator and MidJourney, and created presentation displays boosting sales by 15%.

Customer Retention Graphic Design Adobe Illustrator Midjourney Photoshop Visual Identity Accounting Supplier Documentation Customer Satisfaction

Sales Development Representative

Serokell

Dec 2023 - Jun 2024 (6 months)

Promoted blockchain, machine learning, and AI solutions. Used LinkedIn Sales Navigator, Expandy, and Apollo for cold outreach, generating 40+ leads and scheduling 12 meetings monthly.

Cold Outreach LinkedIn Sales Navigator Expandi Apollo Lead Qualification Email Campaigns Sales Pipeline Blockchain Machine Learning AI Solutions

Project Manager

A101-Komfort

Nov 2021 - May 2022 (6 months)

Led local urban development projects, coordinating multiple parallel projects while tracking timelines, risks, and stakeholder expectations. Organized festivals with up to 15,000 participants.

Project Management Stakeholder Management Risk Management Event Organization Audience Engagement Community Engagement

Executive Assistant / Project Coordinator

Tsatski

Oct 2020 - Oct 2021 (1 year)

Oversaw jewelry production processes and coordinated marketing strategies for brands 'TSATSKI' and 'Self Stone'. Created visuals for catalogs, banners, social media, and email campaigns.

Production Coordination Marketing Strategy Visual Content Creation Social Media Trends Catalog Design Email Campaigns Contractor Management