Open to opportunities

israel michael

@israelmichael

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Senior marketing and brand management professional driving data-led, multi-market growth.

Nigeria

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What I'm looking for

I’m looking to drive senior-level brand and marketing growth across multi-market campaigns—combining strategy, content, and analytics to deliver measurable ROI, align stakeholders, and lead agencies to on-time execution.

I’m a result-oriented Marketing and Brand Professional with over 10 years of experience building brand consistency and delivering high-impact integrated (ATL/BTL) campaigns. I translate market research into data-driven marketing initiatives, manage complex stakeholder relationships, and direct external agencies/vendors to hit milestones.

Across roles including Marketing & Branding Lead and Marketing & Branding Specialist, I’ve led multi-market product launches and experiential marketing roadshows, maintained strict brand positioning, and managed marketing budgets. I’ve also applied real-time tracking and post-campaign ROI/spend reporting to guide strategic decisions—while improving delivery efficiency through standardized workflows and vendor accountability frameworks.

Experience

Work history, roles, and key accomplishments

Brand Marketing Executive

Neville Records Limited

Mar 2025 - Jun 2026 (1 year 3 months)

Drove partnership and sponsorship deals for brand campaigns and large-scale event activations, managing end-to-end go-to-market planning and delivery. Directed traditional and digital promotional marketing and produced post-campaign ROI/spend reporting for senior leadership.

Brand Marketing Partnership Development Sponsorship Go To Market Experiential Marketing Sponsorship Negotiation Performance Tracking Marketing Analytics ROI Reporting Budget Management Stakeholder Management

Marketing & Branding Lead

Transsion Holdings (Tecno, Infinix, Itel Mobile)

Jan 2022 - Dec 2024 (2 years 11 months)

Led brand positioning and campaign execution across multi-market product launches, partnering with internal product teams and external marketing partners to ensure brand consistency. Managed marketing budgets, external agencies, and production workflows, delivering 15+ launches and roadshows from concept to execution.

Positioning Marketing Campaign Execution Creative Team Leadership Partner Management Budget Management Agency Management Brand Consistency

Marketing & Branding Specialist

Transsion Holdings (Tecno, Infinix, Itel Mobile)

Dec 2017 - Dec 2021 (4 years)

Built commercial and partner relationships during West Africa market expansion, owning supplier negotiation and partner performance. Managed localized multi-channel campaign deployments, improved partner sourcing and agency onboarding workflows, and introduced vendor scorecards to reduce delivery timelines.

Commercial Partnerships Partner Management Multi channel Marketing Vendor Scorecard Consumer Market Trend Monitoring Competitive Analysis

Procurement & Operations Assistant

Gatimo Limited (Ruff 'n' Tumble)

Sep 2013 - Jun 2016 (2 years 9 months)

Supported vendor coordination and commercial operations for a Nigerian retail brand, focusing on reconciliation, approval workflow streamlining, and partner directory management. Coordinated suppliers and delivery partners to prevent stockout incidents and liaised with shipping and production stakeholders.

Vendor coordination Workflow Management Partner Management Stockouts Stakeholder Management Relationship Management Logistics Coordination Approval Workflows