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Milen Oyinlola

@milenoyinlola

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Senior marketing and communications leader driving revenue-aligned growth across African markets.

Nigeria

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What I'm looking for

I seek a senior regional marketing or communications role where I can lead revenue-aligned strategy, optimise marketing investment, and build high-performing teams in growth-focused African markets.

I am a senior marketing and communications leader with 10+ years of experience designing and executing regional marketing strategies across African markets. I focus on acquisition efficiency, revenue-aligned investment, and market prioritisation to drive product adoption and distributor productivity.

I have owned regional budgets, led multi-market rollouts, and built high-performing teams—directing a €200,000 regional marketing budget, increasing regional share of voice by 20%, and scaling programs like a Certified Electrician Program to onboard 100+ trade professionals.

I take decisive positions on portfolio trade-offs, defend allocation decisions at leadership level, and consistently reallocate spend to higher-performing trade, channel, and retail programs to improve ROI and commercial outcomes.

Experience

Work history, roles, and key accomplishments

Head of Marketing & Communications

Legrand

Oct 2024 - Sep 2025 (11 months)

Held end-to-end responsibility for regional marketing across four West African markets, setting GTM priorities and reallocating a €200,000 budget to trade and channel programs that improved acquisition efficiency and commercial outcomes.

Regional Marketing GTM Strategy Trade Marketing Commercial Accountability Team Leadership

Brand, PR & Media Lead

TECNO Mobile

Jan 2021 - Jan 2024 (3 years)

Led brand, PR and media strategy for a high-volume consumer electronics portfolio, increasing media coverage 50%, brand mentions 30%, and driving 15–20% increases in retail foot traffic during launches.

Brand Strategy PR Media Planning Influencer Management Retail Marketing ROI Optimization

PR, Digital, BTL & Media Manager

Cheil Communications

Jan 2019 - Jan 2021 (2 years)

Delivered integrated campaigns for Samsung, growing website traffic 50% and conversion rates 35%, while reducing media costs 15% through channel optimisation and negotiation.

Integrated Campaigns PR Digital Marketing Media Buying Experiential Marketing Conversion Optimization Stakeholder Management

Social Media Manager

Anakle

Jan 2018 - Jan 2019 (1 year)

Managed social media strategy and paid campaigns for FMCG and financial services brands, increasing engagement ~40% within six months and improving paid reach efficiency.

Social Media Strategy Paid Social Community Management Content Planning Performance Optimization Analytics

Social Media & Copywriter

Tequila Nigeria

Jan 2014 - Jan 2018 (4 years)

Developed messaging and copy for TV, radio and digital campaigns, contributing to award-winning work and driving engagement increases up to 60% through audience-led content.

Copywriting Content Development Audience Targeting