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Ayo Akinwale

@ayoakinwale

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Marketing strategist at UTD Executive Education who increased programme enrolment and engagement by more than 50%.

Nigeria

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At UTD Executive Education, I set marketing strategy, priorities and KPIs for the full programme portfolio, contributing to an increase of more than 50% in enrolment and engagement. I developed distinct value propositions and messaging for programmes serving senior professionals and executives.

At OlyBet Group, I directed six to seven integrated campaigns across five regulated European markets, with budgets of €20 million to €50 million. I coordinated a multidisciplinary team and agencies, and used market research and campaign testing to sharpen positioning.

At Paramount (MTV Base Africa), I led a campaign and content team producing work that built the MTV Base brand across African markets. Earlier at Native Media, I rose from Head of Production to General Manager, leading a business of more than 100 people; through Market Trust Notes, I publish thought leadership on energy, infrastructure and investor trust in African enterprise.

Experience

Work history, roles, and key accomplishments

Senior Marketing Project Manager, Digital and Brands

OlyBet Group

Jun 2023 - Dec 2024 (1 year 6 months)

Directed multi-market marketing strategy of six to seven integrated campaigns across five regulated European markets, owning budgets of €20 million to €50 million. Led a multidisciplinary team of 10 to 15 people and managed external agencies, ensuring consistent brand identity and messaging across markets.

Marketing Strategy Multi Region Campaigns Budget Management Team Leadership Market Research Competitive Analysis Audience Segmentation A B Testing Brand Management Stakeholder Management Digital Channels Reporting

Senior Campaign and Content Lead

Paramount (MTV Base Africa)

Jan 2019 - Dec 2020 (1 year 11 months)

Led a campaign and content team of 10 to 15 people producing lifestyle shows and branded content that built the MTV Base brand across African markets. Translated sponsor briefs into culturally relevant content and delivered campaigns across television, digital platforms, and live events.

Campaign Management Content Strategy Brand Building Team Leadership Sponsor Management Cultural Relevance Television Digital Platforms Live Events Coordination

General Manager

Native Media

Dec 2017 - Dec 2019 (2 years)

Led a business of more than 100 people across production, content, and account management, with full responsibility for strategy, operations, budgets, client relationships, and commercial growth. Supported business development through pitches and proposals, and led communications and events.

Business Leadership Strategy Operations Budget Management Client Relationships Business Development Pitching Communication Skills Event Planning Digital Channels Internal Communications CSR

Head of Production

Native Media

Jan 2014 - Dec 2017 (3 years 11 months)

Directed production operations and brand-led storytelling for broadcast and commercial clients. Managed and mentored creative and technical crews, setting processes for scheduling, budgets, post-production, and quality control.

Production Management Brand storytelling Team Management Mentorship Scheduling Budgeting Post production Quality Control

Marketing Lead

UTD Executive Education

Jun 2026 - Present (5 months)

Set marketing strategy, priorities, and KPIs for the full Executive Education portfolio, driving a more than 50% increase in programme enrolment and engagement. Built distinct value propositions and led digital and content strategy across LinkedIn, Facebook, and Instagram.