Ishita Sharma

I'm a creative problem-solver with a deep love for content systems, storytelling, and product thinking. With experience across content strategy, product growth, and brand partnerships, I've shaped user journeys, built CMS flows, and led insight-driven campaigns for global clients in hospitality, fashion retail, FMCG, and tech (including collaborations with Fortune 500s and high-growth startups).

From structuring a content management system for a B2B retail-tech platform, optimizing banner-led conversions at Uber Eats, and crafting insight dashboards for advertisers across regions, my work has always centered around unlocking value at the intersection of strategy, design, and data.

At Accenture, I worked cross-functionally with global technology giants (under NDA) on a go-to-market strategy that defined AI use cases for retailers. I helped build a data monetization offering with projected revenues across five years. I’ve also created campaign frameworks for youth engagement at Roboshastra and executed creative experiments on food behavior trends for FMCG.

I thrive in zero-to-one journeys and environments where creativity and clarity coexist. I bring a strong editorial eye, systems thinking, and an obsession with meaningful UX. I'm equally excited about shaping narratives, optimizing GTM motion, and building things that feel right.

Outside work, you’ll find me bird-watching, baking cinnamon buns, collecting old books, or manifesting poetic love stories (yes, really). My ideal role is one where I can build something beautiful, bold, and wildly functional, with people who care.