At Greyhound, I shaped the brand’s market positioning and visual identity, from its logo and typography to its packaging. I also conceptualized apparel prints and patterns rooted in Gen-Z culture and streetwear trends.
I directed social media and influencer campaigns that delivered a 10x return on ad spend. I owned Instagram and TikTok content from concept and production through publishing, growing the organic audience to 14,000+ followers.
At Collicare Logistics, I designed and produced video, blog, and digital ad content that drove a 50x increase in website traffic. I also built newsletter campaigns and used Salesforce Pardot lead scoring to qualify leads for the commercial team.
At Treebo Hospitality Ventures, I conducted competitor and market research, built targeted prospect lists, and represented the company at trade conferences, building relationships and closing business.
