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Isaura CastañoIC
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Isaura Castaño

@isauracastano

Customer Success Insights Executive at NielsenIQ, analyzing beverage markets to support client and portfolio decisions.

Portugal
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At NielsenIQ, I analyze retail and consumer data across five beverage categories to identify market trends, competitive dynamics, and category performance drivers. I translate client objectives into data-driven recommendations and present insights to support commercial and portfolio decisions.

At ConvaTec, I processed more than 300 customer orders daily across Iberia and streamlined the resolution of inquiries, claims, and invoice discrepancies. I also updated process documentation and delivered timeline training that improved mailbox efficiency by 15%.

At Nestlé Business Services, I managed master data for more than 25,000 SKUs and processed procurement requests and orders. I corrected SAP routing workflows, helping recover €1M in overdue payments and reduce recurring payment delays by 20%, and guided the design of Power BI dashboards for PO tracking and debt visibility.

At Wayfarma, I analyzed pricing and market benchmarks across more than 4,000 SKUs. A hero-product pricing strategy drove a 25% sales increase for a core brand, and I evaluated product expansions that supported portfolio growth. Earlier, at Amorim & Silveira Group of Pharmacies, I coordinated purchasing across more than 10,000 SKUs and planned seasonal orders to maintain stock availability.

Experience

Work history, roles, and key accomplishments

Education

Degrees, certifications, and relevant coursework

Laurea University of Applied Sciences logoLS

Laurea University of Applied Sciences

MBA, Digital Transformation in the Health Sector

2025 -

Activities and societies: Winter School: VR-Based Cognitive Stimulation for Older Adults

Pursuing an MBA in Managing Digital Transformation in the Health Sector with a specialization in Data Science. Participated in a Winter School project on VR-based cognitive stimulation for older adults.

ISCTE Business School logoIS

ISCTE Business School

Bachelor's Degree, Marketing Management

2022 - 2025

Completed a Bachelor's Degree in Marketing Management.

Tech stack

Software and tools used professionally

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