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Veronika Kupriunina

@vkupriunina

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Data-driven professional with 7+ years of experience delivering actionable insights for global FMCG and retail clients

Portugal

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What I'm looking for

I’m seeking a role where I can apply pricing and revenue analytics to drive measurable commercial impact, mentor teams, and shape BI-driven strategy in a collaborative, growth-oriented company.

I am a data-driven professional with 7+ years of experience delivering actionable insights for global FMCG and retail clients. Skilled in pricing and revenue analytics, recognized for bridging data and strategy through BI tools, econometric modeling, and clear storytelling.

At NIQ I led analytical projects end-to-end for 30+ categories and 80+ brands, drove a 10% YoY revenue growth for a WEU cluster, increased repeat studies by ~25%, and maintained client satisfaction above 8.5/10. I balanced hands-on analytics and BI work (Power BI, Tableau, SQL, Excel) with project management, mentoring, cross-department onboarding and product champion activities.

My academic background in cognitive economics and coursework in econometrics, behavioral finance and neuromarketing underpin my ability to translate complex data into strategic recommendations and clear stakeholder storytelling.

Experience

Work history, roles, and key accomplishments

Price & Promotion Associate Manager

NIQ

Jan 2018 - Dec 2024 (6 years 11 months)

Led analytical projects for major FMCG clients, delivering price and promotion recommendations that supported 10% YoY revenue growth for a WEU cluster and improved repeat study rates by ~25%. Mentored analysts, supported SaaS UAT and rollout across 15 EEMEA countries while maintaining client satisfaction >8.5/10.

Pricing Analyst Power BI SQL Econometrics Stakeholder Management Revenue Growth

Research Assistant

NeuroTrend

Jan 2017 - Dec 2017 (11 months)

Supported psychophysiological testing for neuromarketing studies by selecting stimuli, installing EEG and eye-tracking equipment, processing results and analyzing KPIs, and contributed to the NeuroChat initiative.

Neuromarketing EEG Eye Tracking Experimental Design Data Processing KPI Analysis

Strategic Communications Intern

Tele2

Jan 2015 - Dec 2016 (1 year 11 months)

Performed qualitative media analysis, improved feedback-response efficiency and authored corporate press releases to support strategic communications initiatives.

Corporate Communications Content Writing

Education

Degrees, certifications, and relevant coursework

Lomonosov Moscow State University

Master of Science, Cognitive Economics

2016 - 2018

Grade: 4.7/5.0

Activities and societies: Courses included Behavioral Finance, Behavioral Economics, Marketing Strategies and Consumer Behavior, Neuroscience, Neuromarketing, Social and Cognitive Psychology.

Completed an MSc in Cognitive Economics with coursework in behavioral finance, neuroscience, and neuromarketing; thesis on improving brand loyalty in telecommunications using neuromarketing tools.

Lomonosov Moscow State University

Bachelor of Science, Cognitive Economics

2012 - 2016

Activities and societies: Courses included Calculus, Econometrics, Statistics, Project Management, Optimization in Operations, Quantitative Methods in Applied Economics, Finance, Risk Management; highlighted work on eco-friendly project "Green Faculty" communication strategy and brand management.

Completed a Bachelor of Science in Cognitive Economics with training in econometrics, statistics, and quantitative methods applied to economics.