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Isadora Monroy

@isadoramonroy

Message

I lead global marketing programs, CRM optimization, and cross-functional delivery across nine regions.

Mexico

Message

At Global University Systems, I lead end-to-end delivery for 15+ annual programs across nine regions supporting a network of 30+ higher-education institutions. I administer Salesforce, improving MQL conversion by 20%, increasing lead acquisition 15% year over year, and building nurture workflows that doubled click-through rates.

I've streamlined marketing operations at LaTour Mexico with Asana and Trello automation that reduced campaign cycle times by 20%, and previously led a 23-person collector team at ECOCE. I bring experience aligning vendors, public-private partners, regional stakeholders, and cross-functional teams around measurable program outcomes.

Experience

Work history, roles, and key accomplishments

Current

Senior Marketing Project Manager

Current

Global University Systems

Aug 2022 - Present (4 years 2 months)

Administered and optimized CRM/marketing platforms (Salesforce), managing segmentation, lead scoring, and integrations that lifted MQL conversion by 20%. Owned end-to-end coordination of 15+ annual cross-regional programs across 9 regions, increasing lead acquisition 15% YoY.

Salesforce CRM Administration Lead Scoring Segmentation Workflow Automation Project Management Cross functional Coordination Stakeholder Management Data Reporting Power BI Google Analytics Excel Mentorship

Marketing Coordinator

LaTour Mexico by Azzurro

Sep 2020 - Jun 2022 (1 year 9 months)

Identified workflow inefficiencies between Marketing and Sales and introduced automation via Asana and Trello, reducing campaign cycle times by 20%. Led integrated, multi-channel campaigns that increased audience engagement by 30%.

Asana Trello Workflow Automation Campaign Management Multi channel Marketing Content Calendar Cross team Collaboration

Committee Coordinator

ECOCE, A.C.

Mar 2019 - Jul 2020 (1 year 4 months)

Coordinated public-private partnerships and vendor relationships, managing 3+ tons of monthly recycled material flow. Led a team of 23+ active collectors and designed recovery campaigns that increased material recovery by 40%.

Vendor Management Stakeholder Management Team Leadership Policy Research Regulatory Compliance Recycling Material Recovery