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Isabella de la Llave

@isabelladelallave

Chief Business Development Officer at Grooni Wellness, opening Mexico through a B2B distribution partner and building AI-powered marketing systems.

Peru

Message

At Grooni Wellness, I closed more than 20 strategic partnerships and opened Mexico through a B2B distribution partner. I also designed AI-powered systems for outreach, lifecycle marketing, and content production.

Previously, I led marketing at Grooni Wellness and Beige AI. At Grooni, I raised gross margin from 42% to 65% in one quarter and rebuilt the email program, driving a 20% lift in sales; at Beige AI, I built marketing infrastructure and moved the team to an AI-assisted content operation.

My work has also included building marketing and client growth at Mambo, launching Izipizi Paris in Peru as its exclusive distributor, and advising Platers S.A.C. on commercial direction and growth priorities. I focus on measurable growth in margin, revenue share, and pipeline.

Experience

Work history, roles, and key accomplishments

Current

Chief Business Development Officer

Current

Grooni Wellness

Aug 2024 - Present (2 years 2 months)

Closed 20 strategic partnerships across affiliates, creators and B2B accounts. Opened a new market in Mexico through a B2B distribution partner and designed AI-powered systems for outreach, lifecycle marketing, and content production.

Business Development Partnerships Affiliate Marketing B2B Sales AI Marketing Automation Market Expansion

Current

Board Member

Current

Platers S.A.C.

May 2020 - Present (6 years 5 months)

Take part in quarterly board reviews of financial results, budget, and company strategy. Advise on commercial direction, key B2B accounts, and growth priorities.

Corporate Governance Financial Reviews Strategy Business Advisory

Head of Marketing

Grooni Wellness

Dec 2023 - Aug 2024 (8 months)

Raised gross margin from 42% to 65% in one quarter via repricing and affiliate growth. Led a full rebrand, built a creative ads channel, rebuilt email programs, and turned customers into a referral engine.

Marketing Strategy Branding Affiliate Marketing Email Marketing Social Media Referral Marketing Re Pricing

Chief Marketing Officer

Beige AI

Sep 2022 - Dec 2023 (1 year 3 months)

Built full marketing infrastructure and moved the team to an AI-assisted content operation. Contributed to a 15% revenue increase with no added marketing spend, scaled paid search at 3x ROAS, and led a CRM of 30K contacts.

Marketing Infrastructure AI Content Google Ads Paid Search CRM Lifecycle Marketing Revenue Growth

Head of Marketing & Client Growth

Mambo

Mar 2022 - Sep 2023 (1 year 6 months)

Built marketing from scratch, sourcing clients that reached 24.5% of sales at a 7.4x return. Designed email campaigns and web funnels that brought in 71 leads and 7 enterprise clients, and grew social followers by 30%.

Marketing Strategy Client Acquisition Email Marketing Web Funnels LinkedIn Social Media Growth B2B Sales

Chief Operating Officer

Beige AI

Mar 2021 - Mar 2023 (2 years)

Rebuilt the operating structure behind the company's expansion from 1 to 20 US cities. Managed a distributed network of 1,000 freelancers, launched an automated operating system and CRM, and built HR foundations.

Operations Management Scaling Freelancer Management CRM Implementation Human Resources SOPs Rebranding

Exclusive Distributor & Growth Manager

Izipizi Paris

Sep 2020 - Aug 2022 (1 year 11 months)

Launched the brand in Peru as exclusive distributor and led its digital marketing and sales growth. Built a multichannel distribution model across 15 retail points of sale, marketplaces, own e-commerce, and social media.

Distribution Market Launch Digital Marketing Ecommerce Retail Social Media Sales Growth