Isabel Arsenault

Co-founded and lead an English/French online tutoring marketplace, from pricing and commission model to legal framework, platform build and launch preparation. Recruited and onboarded 270+ tutors during pre-launch and wrote a complete 60-lesson Beginner ESL curriculum.

Led Canadian market entry and go-to-market execution for a high-growth food company, including regulatory and compliance readiness.

Led national client programs and field leadership teams across multiple provinces.

Led operational performance across 225+ franchise restaurants and 35+ franchise ownership groups nationally, with regular in-branch visits to coach owners and managers directly. Supported recruitment, onboarding, and performance management, reducing onboarding time by 30%, and delivered bilingual training and compliance programs.

Led franchise operations and business development across Eastern Canada, with hands-on field presence supporting franchise partners. Managed franchisee relationships, recruitment, evaluation, and onboarding, improving retention through direct, consultative coaching.

Led regional field sales teams across Quebec and Atlantic Canada, with direct people-management responsibility for a distributed team. Built and developed high-performing teams, reducing turnover from 45% to 2% through hands-on coaching, recruitment, and performance management.

Directed regional field operations for Kraft Heinz, Mondelez International, and Dr. Oetker across a large, distributed territory. Led large field teams, achieving 95%+ execution coverage through direct supervision and coaching.

Managed store operations, ensuring efficient daily functioning and adherence to company standards.

Led regional demonstration, sales, and marketing operations across 10 locations.

Completed a Business Administration Certificate program.

Earned TESOL/TEFL certification for teaching English as a second or foreign language.

Completed certification in Neuro-Linguistic Programming for effective communication.