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Isabel Arguelles

@isabelarguelles

Marketing & Event Manager at Superchat, leading its marketing and events function from strategy through on-the-ground execution.

United Arab Emirates
Message

At Superchat, I lead the marketing and events function end-to-end, from strategy and program planning to on-the-ground execution.

I founded and run Thin Air Trekking & Expeditions, overseeing its brand, marketing, budgets, and trip logistics for guided expeditions across Nepal, Argentina, Kenya, Chile, Kyrgyzstan, and Tanzania.

As a freelance Event and Marketing Manager, I managed event logistics, social media, and hotel photoshoot production for clients in the UAE and internationally. At Cooper Tires, I managed marketing and event budgets, product launches, and international automotive events.

My earlier work includes developing marketing and communication strategy for Architect-US, coordinating a venue launch at My Way, and supporting events and communications for Turespaña, the Real Madrid VIP Area, and Habtoor Polo. I’m also an avid mountaineer with a genuine passion for the outdoors and active lifestyles.

Experience

Work history, roles, and key accomplishments

TE
Current

Founder

Thin Air Trekking & Expeditions

Jan 2023 - Present (3 years 9 months)

Founded and run Thin Air Trekking and Expeditions single-handedly, overseeing brand, marketing, budgets and trip logistics for guided expeditions across multiple countries.

SE

Freelance Event and Marketing Manager

Self Employed

Jan 2021 - Jan 2026 (5 years)

Managed end-to-end event logistics, including staffing, transport and supplier coordination, plus social media and hotel photoshoot production for clients across the UAE and internationally.

CT

Marketing Manager SE

Cooper Tires

Jan 2019 - Jan 2021 (2 years)

Managed marketing and event budgets for a global tire manufacturer, including product launches and international automotive events. Led planning and organization of corporate events across Europe and developed marketing promotions aligned with corporate objectives.

AR

Marketing Manager

Architect-US

Jan 2017 - Jan 2018 (1 year)

Designed and implemented the communication and marketing strategy for a new start-up, increasing brand awareness. Created and managed marketing campaigns to enhance engagement and build brand visibility.

MW

Events and PR Coordinator

My Way

Jan 2016 - Dec 2016 (11 months)

Managed the planning and execution of the launch event for a new entertainment venue, developing the concept and overseeing PR.

BL

Consultant, Marketing and Events

Bluelink

Jan 2013 - Jan 2014 (1 year)

Organized promotional events and managed stakeholder relationships for Turespaña and the Real Madrid VIP Area across the Middle East.

AP

Communications Assistant

Al Habtoor Group (Habtoor Polo)

Jan 2011 - Jan 2012 (1 year)

Assisted in managing marketing and media relations for the Polo Championship, ensuring effective communication and event promotion.

Education

Degrees, certifications, and relevant coursework

NI

NASM Institute

Certification, Sports Nutrition & Personal Training

2021 - 2023

Completed studies in Sports Nutrition and Personal Training between 2021 and 2023.

TM

The Power MBA

MBA, Business Management

2021 - 2021

Completed a Business Management program in 2021.

EE

Escuela Europea

BD, Marketing, Publicity, and Public Relations

2007 - 2011

Pursued a degree in Marketing, Publicity, and Public Relations from 2007 to 2011.

Tech stack

Software and tools used professionally

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