Isabel Alves
@isabelalves
I lead brand strategy, innovation, and digital transformation across Latin America.
United StatesWhat I'm looking for
At Avrett Free Ginsberg, I led five Nestlé Purina brands across Latin America, directing launches, positioning, communication strategy, and regional implementation. I also co-led Purina LATAM’s digital content studio, generating $500,000 in its first year and driving 50% year-over-year growth in its second.
I build brands from strategy through rollout, using market analysis, creative direction, and emerging technology to improve performance. I pioneered AI-driven animatics and storyboards within Nestlé creative workflows and earned “Best in Class Leadership” recognition through APRAIS.
Across agency, consulting, retail, media planning, and customer success roles, I’ve managed multimillion-dollar campaigns, brand relaunches, digital strategies, PR initiatives, and cross-functional teams throughout Latin America.
Experience
Work history, roles, and key accomplishments
Account Director & Latin America Brand Innovator
Avrett Free Ginsberg
Feb 2022 - Jun 2025 (3 years 4 months)
Oversaw a portfolio of five Nestlé Purina brands across Latin America, driving end-to-end project execution and regional implementation. Directed strategic launches of new brands, products, brand positioning and value propositions, generating significant growth for the Purina LATAM portfolio and AFG.
Education
Degrees, certifications, and relevant coursework
Westcliff University
Master of Business Administration, Digital Communications and Multimedia
2024 -
Activities and societies: President's Scholarship for Diversity & Inclusion (South America)
Pursuing an MBA in Digital Communications and Multimedia, supported by the President's Scholarship for Diversity & Inclusion (South America).
University of California, Los Angeles
Certificate, Marketing
Completed a certificate program in Marketing with a concentration in Digital Marketing.
Universidade Federal de Minas Gerais
Bachelor of Arts, Social Communication
Activities and societies: Minor in Advertising
Earned a Bachelor of Arts in Social Communication with a minor in Advertising.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Salary expectations
Job categories
Skills
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