At NielsenIQ, I own new-logo acquisition across CPG companies and position data and analytics solutions around commercial and consumer-growth priorities. I won seven new RFPs with a 62% win rate, generating more than $2M in contract revenue.
I increased Novamex's annual spending from $35,000 to $450,000, expanding the relationship across VPs and the C-suite. I also converted a long-tenured client of NielsenIQ's primary competitor into a $250,000 annual takeaway deal.
At TransUnion, I managed and expanded an $8M book of business comprising major DSP and SSP clients. I authored and presented the Data Marketplace's first quarterly business review for Magnite.
Earlier, at Claritas, I won new logos including Giant Martin's Foods and Lexus, and closed a $1.5M Univision renewal that included a $100K annual upsell. My experience also includes selling digital shelf SaaS at Data Impact by NielsenIQ and turning shopper and sales data into category recommendations at Bacardi USA.
