Irina Lysykh
@irinalysykh
I drive AI-enabled project delivery, operations, and high-performing EdTech launches.
ThailandWhat I'm looking for
I’ve led client operations at TopTraffic, scaling a key advertising budget from $2,500 to $32,000 in four months while maintaining zero campaign failures across 8–10 accounts. I coordinate cross-functional teams, campaign delivery, reporting, incident resolution and client communication.
As Project Lead for an online English school, I moved the business from losses to profitability in four months, built a team of eight, and improved student retention to 95% and NPS to 97%. I also designed AI workflows that saved $1,500+ per month and accelerated new-material launches from weeks to days.
At AFA Group, I managed a 25-person EdTech team and delivered launches that generated 1,016 registrations against a 300–500 baseline. I bring structure to complex work through roadmaps, dashboards, clear ownership, process automation and practical performance analytics.
Experience
Work history, roles, and key accomplishments
Project Lead — Online English School
Self-employed
Jan 2024 - Present (2 years 9 months)
Led an online English school, turning it from losses to profitability within 4 months, retaining 100% of the team through restructuring, and improving product NPS to 97% and student retention to 95%.
Project Manager, Client Operations
TopTraffic Digital Advertising Agency
Sep 2025 - Aug 2026 (11 months)
Managed client operations for a digital advertising agency, growing a key client's monthly ad budget from $2,500 to $32,000 in 4 months and maintaining zero campaign failures across 8-10 concurrent accounts.
Project Manager
AFA Group
Mar 2023 - Feb 2024 (11 months)
Managed a cross-functional team of 25 in an EdTech company, stabilizing workload, reducing turnover, and delivering a launch with 1,016 registrations versus a 300-500 baseline.
English Language Tutor
Private Practice
Jun 2018 - Jul 2023 (5 years 1 month)
Taught English to 50+ students, with top exam results of 91 and 94/100 on state language exams, supporting students in building proficiency for international study and career transitions.
Methodologist / Instructional Designer
Di-skill Online Design University
Sep 2020 - Dec 2020 (3 months)
Rewrote an interior design course of 200+ lessons and co-created a new course from scratch in under 1 month.
Education
Degrees, certifications, and relevant coursework
Google Project Management Certificate, Project Management
Completed the Google Project Management Certificate, covering project management fundamentals and best practices.
2GIS Leaders Programme · NSU
Project Management Fundamentals, Project Management
Completed the Project Management Fundamentals program through the 2GIS Leaders Programme at NSU.
Russian State University for the Humanities (RSUH)
Bachelor's, International Relations & Regional Studies
Earned a Bachelor's degree in International Relations and Regional Studies from the Russian State University for the Humanities.
Availability
Location
ThailandAuthorized to work in
Salary expectations
Social media
Skills
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