irene zurinaga garcia

Worked as Marketing Manager at Hito, LLC.

Worked as Marketing Manager & Partnerships LATAM at Factorial.

Worked as Demand Generation Manager at Factorial.

Worked as Marketing Content Manager at Factorial.

Supported product managers across Antibiotics, Respiratory, Men’s and Women’s Health franchises. Led the development, design, and distribution of both digital and print materials for healthcare professionals and patients. Managed content for the Sandoz CAC website and contributed to the Sandoz Online Magazine. Coordinated and executed events and educational activities with doctors, pharmacists, an

Led the redesign of the corporate website using WordPress, optimizing SEO and user experience, achieving a 3x increase in web traffic within three months. Managed digital campaigns through Google Ads, LinkedIn, and Facebook, created multimedia content, and designed newsletters via Sendinblue. Also developed brand materials and coordinated corporate fairs and virtual events to boost visibility and

Coordinated and supervised a multidisciplinary team of 12 marketers, designers, and developers. Implemented new communication tools and conducted market and keyword research to identify emerging opportunities and app concepts. Managed ASO, SEO, and website optimization through WordPress, including content for cryptocurrency apps and ICOs. Acted as liaison with affiliate marketing clients and app s

Worked as Marketing and Sales Intern at TigerTrade B2B Off-Price Platform.

Exchange student at St. Edwards University, majoring in marketing (Jan-Jun 2015).
Specific studied subjects included: Marketing promotions, strategic marketing for small enterprises, negotiation and statistics.

Masters Dissertation: (Cum Laude)
Hxplore: The new online hostel booking system

Dissertation: (First Class)