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irene nyakio

@irenenyakio

Data-driven digital marketer specializing in social media, paid ads, content creation, and web design.

Kenya
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What I'm looking for

I’m looking for a role on a growth-oriented team where I can lead social and paid campaigns, use analytics to improve ROI, and collaborate cross-functionally to scale brand impact.

I’m a results-driven digital marketer with a web design background who builds data-informed strategies to grow brands, increase engagement, and deliver measurable ROI.

I specialize in social media management, paid advertising, content creation and campaign execution across Facebook, Instagram and Google, and I’ve used CRM tools and market research to improve retention and sales performance.

I collaborate well with cross-functional teams, consistently hit targets in customer-facing roles, and I’m eager to join forward-thinking businesses to expand digital footprints and create impactful, measurable campaigns.

Experience

Work history, roles, and key accomplishments

MC

Salesperson

Muthokinju Paints and Cement

Jan 2022 - Jan 2025 (3 years)

Promoted and sold paints, cement and construction materials to retail and wholesale clients, consistently exceeding monthly sales targets over a 3-year period. Used CRM to track leads, conducted market research, and supported promotional campaigns to improve client retention and sales performance.

TL

Salesperson

Transsion Tecno Electronics (Pvt) Ltd

Jan 2020 - Jan 2021 (1 year)

Provided after-sales support for Tecno phone customers, handling inbound and outbound calls and tracking interactions to improve customer satisfaction during a 1-year tenure. Escalated complex cases to technical teams and maintained up-to-date product and warranty knowledge to ensure timely resolution.

RL

Casino Dealer

Resort Kenya Limited

Mar 2018 - Dec 2018 (9 months)

Dealt table games including Blackjack, Roulette and Poker, managing bets, chips and payouts with accuracy across a busy gaming floor over a 10-month period. Maintained compliance with gaming rules, delivered excellent guest service, and monitored for irregularities to protect floor integrity.

Education

Degrees, certifications, and relevant coursework

GK

Generation Kenya

Certificate in Digital Marketing, Digital Marketing

2025 -

Completed a Digital Marketing training program focusing on social media management, paid advertising, and campaign execution in 2025.

NS

Nairobi Bar School

Certificate in Professional Bartending and Mixology, Bartending and Mixology

2024 -

Completed professional bartending and mixology training, developing practical cocktail preparation and bar service skills in 2024.

NC

NIBS College

Certificate in Graphic Design, Graphic Design

2017 -

Completed a certificate in graphic design in 2017 covering visual design principles and digital design tools.

Tech stack

Software and tools used professionally

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irene nyakio - Salesperson - Muthokinju Paints and Cement | Himalayas