Looking for a job

Irene Garcia

@irenegarcia

Message

I build digital communication campaigns and content that connect lifestyle brands with audiences.

Spain

Message

What I'm looking for

I'm looking to lead digital communication, content and multichannel marketing initiatives that connect brands and audiences through powerful, creative narratives and measurable commercial impact.

At Replica, I lead digital communication and social media strategies for national and international lifestyle brands. I design and execute multichannel advertising campaigns across social media, email marketing, SEO/SEM, paid media, online and offline PR.

I create copy, video, visual and branded content adapted to different formats, while managing influencers, media and strategic partners to build visibility and community.

I've also co-founded a digital communications agency, advised writers on editorial promotion, and taught Digital Marketing at Universidad Isabel I. With more than 15 years in communication and digital marketing, I coordinate multidisciplinary teams and campaign budgets with a strong focus on visibility and commercial impact.

Experience

Work history, roles, and key accomplishments

Current

Digital Department Manager – Content Director

Current

Replica

Jan 2016 - Present (10 years 8 months)

Led digital communication and social media strategies for national and international lifestyle brands. Designed and executed multichannel advertising campaigns, produced content, and managed influencers and strategic partners.

Social Media Digital Strategy Campaign Management Content Production Copywriting Influencer Management Budget Management Team Coordination