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Ioan Goraș

@ioangora

Healthcare commercial leader at Philips who grew Enterprise Informatics revenue 56% across CEE and SEE while entering approximately 7 new markets.

Romania

Message

At Philips, I lead Enterprise Informatics across 19 countries, with 9 direct reports. From 2023 to 2025, revenue grew from €5.9M to €9.2M while we entered approximately 7 new markets with essentially the same core team.

I built go-to-market and partner plans for market entry and maturation. In North Macedonia, I advanced a phased Enterprise Imaging/PACS program for 15 hospitals, aligning ministry stakeholders on architecture, clinical workflow, governance, and pathology scope; formal approval is pending.

I also developed a CEE Integrated Diagnostics/EHDS strategy across radiology, cardiology, pathology, AI, and research. I supported Romania's first AI StrokeViewer pilot at Suceava, featured by Forbes Romania in 2023.

Earlier at Philips, I grew my assigned Diagnostic Imaging and Image Guided Therapy business from €4.0M to €6.0M. Across my commercial roles, I’ve worked on public tenders, partner plans, and healthcare sales leadership in Romania and the wider region.

Experience

Work history, roles, and key accomplishments

Current

Sales Leader Enterprise Informatics

Current

Philips

Aug 2023 - Present (3 years 3 months)

Leads regional commercial strategy for Enterprise Informatics across 19 countries, managing P&L and EBITDA. Expanded into approximately 7 new markets, growing revenue from €5.9M in 2023 to €9.2M in 2025, with FY26 forecast of €17.0M.

Enterprise Informatics Digital Health PACS G2M Market Entry Revenue Growth Forecasting Partner Ecosystem Ministry Engagement C suite Engagement Team Leadership Matrix Leadership Public Tendering KPO Funding Integrated Diagnostics EHDS AI clinical workflows Interoperability

Strategic Account Executive

Philips

Sep 2020 - Jul 2023 (2 years 10 months)

Grew assigned business from €4.0M in 2020 to €6.0M in 2022 (+50%), managing strategic accounts and full-cycle public tenders and private acquisitions for diagnostic imaging and image-guided therapy portfolio.

Strategic Accounts Public Tendering Private Equity Investment Value Proposition Pricing Clinical Training Project Delivery After Sales Support MRI Digital X Ray Azurion IGT Elition MR Incisive CT

Sales Manager, Cardiovascular and Critical Care

Sofmedica Group

Jan 2019 - Dec 2020 (1 year 11 months)

Owned regional go-to-market and partner plans for cardiovascular and critical-care portfolios across 15 business units, working with clinical and commercial teams and partners including Terumo, Getinge, CryoLife, and Transonic.

G2M Partner Plans Cardiovascular Critical Care Clinical Collaboration Commercial Teams Terumo Getinge Cryolife Transonic

Country Sales Manager

Poliana Medical Laboratories

Jan 2018 - Dec 2019 (1 year 11 months)

Delivered +25% revenue YoY in 2019 while leading a 7-person medical sales team, strengthening territory planning, KPI reviews, CRM/ERP use, recruitment, and coaching.

Sales Leadership Territory Planning KPI Reviews CRM ERP Recruitment Coaching

Regional and Country Sales Leadership

Medical Express Romania

Jan 2014 - Dec 2018 (4 years 11 months)

Opened 7 regional centers and led 23 medical sales representatives through 3 regional managers. Drove 8%-12% annual YoY growth in direct and insured-system sales, 33% YoY growth in patient-direct sales, and improved patient retention from 60% to 95% over 3 years.

Sales Leadership Regional Expansion Team Management Revenue Growth Patient Retention Direct Sales Insured System Sales