At Loyyal, I lead the GCC Partnerships & Sales team and own the regional growth strategy. I manage key accounts including ENOC Yes Rewards, ADCB Touch Points, and Aafaq Islamic Finance, and drive merchant-funded rewards, points exchange, loyalty, and AI engagement solutions.
At GIFT Management DMCC, I managed a global rewards marketplace powering bank loyalty programs across the Middle East and Asia. Through vendor negotiations, catalogue optimization, and partnership growth strategies, I generated USD 578K in net revenue in 2025.
My banking experience includes SME relationship management, business lending, and KYC/AML compliance at Emirates NBD Bank, RAK Bank, and Abu Dhabi Commercial Bank. Earlier, I worked in marketing, customer service, and corporate banking in India and Qatar.

