
Ineet Kaur
@ineetkaur
Chief Marketing Officer at Shiv Khera, scaling YouTube, podcast and academy platforms into digital assets and revenue streams.
What I'm looking for
At Shiv Khera | Qualified Learning Systems, I lead global marketing, brand governance, and digital transformation across publishing, corporate training, and online education. I’ve developed content series, grown YouTube and podcast platforms, and built acquisition systems that connect content, performance marketing, and behavioural insight.
I created conversion-focused growth frameworks for Shiv Khera Academy on Knorish and established the global “You Can Win” community. I also direct communications and creative production to maintain a consistent brand narrative across platforms.
At SILQ India, I defined the luxury brand’s positioning and identity from inception, then delivered integrated campaigns across digital, performance, PR, and experiential channels. At Pardesi Group, my marketing and sales initiatives increased brand awareness by over 70% and revenue by 150% within three years.
I’m pursuing a PhD in Psychology focused on consumer behaviour, persuasion systems, and influencer ecosystems. I also founded IFK Foundation, where I work on mental health awareness and early childhood development; I’m drawn to organisations that value intellectual rigour, long-term brand building, and culturally meaningful work.
Experience
Work history, roles, and key accomplishments
Founder
IFK Foundation
Jan 2023 - Present (3 years 9 months)
Founded and registered a mental health NGO in India with the mission 'Humanity over Insanity'. Conceptualized and launched the 'Salad Days Campaign' and led psycho-educational workshops for parents and educators.
Chief Marketing Officer
Shiv Khera | Qualified Learning Systems
Leads global marketing, brand governance, and digital transformation across publishing, corporate training, and online education. Scaled YouTube and podcast platforms, launched original content series, and built full-funnel acquisition systems for Shiv Khera Academy.
Head - Marketing & Sales
Pardesi Group
Jan 2021 - Dec 2024 (3 years 11 months)
Spearheaded integrated marketing and sales strategies, blending consumer psychology with business goals. Increased brand awareness by over 70% and revenue by 150% within three years.
Senior Manager - Marketing & Sales
Pardesi Group
Jan 2019 - Dec 2020 (1 year 11 months)
Drove marketing strategies that boosted brand awareness by 70%+ and revenue by 150% in 3 years. Led an 18-member team and managed a ₹75 lakh marketing budget.
Volunteer
RCDP International - Nepal
Jan 2019 - Dec 2019 (11 months)
Participated in sustainable housing construction projects for underserved rural communities in Nepal. Taught basic English and hygiene awareness to children in village schools.
Manager - Marketing & Sales
B.H - 9 Realtech Pvt. Ltd.
Jan 2018 - Dec 2019 (1 year 11 months)
Developed marketing and communication strategies informed by consumer psychology. Managed a creative team and directed content creation across platforms.
Assistant Creative Director
Paula Da Silva
Jan 2017 - Dec 2018 (1 year 11 months)
Assisted in the creative process of conducting photoshoots for print and digital media. Coordinated with various departments and represented the head at London and Paris fashion weeks.
Junior Creative Editor
iD Magazine
Jan 2016 - Dec 2017 (1 year 11 months)
Supported editorial and visual content creation aligned with i-D's avant-garde voice and youth culture focus. Assisted in curating, editing, and proofreading fashion, culture, and lifestyle features.
Internship
iD Magazine
Jan 2015 - Dec 2015 (11 months)
Assisted the editorial team in developing culturally relevant and visually compelling digital content. Researched fashion, youth culture, and underground trends to support story ideation.
Head - Marketing, PR & Communications
SILQ India
Jan 2025 - Present (1 year 9 months)
Defined luxury positioning and led integrated marketing campaigns across digital, print, influencer, and experiential channels. Managed a ₹1.8 crore budget and coordinated multidisciplinary teams and external agencies.
Education
Degrees, certifications, and relevant coursework
Bir Tikendrajit University
Master of Arts, Psychology
2023 - 2025
Pursued a Master of Arts in Psychology, focusing on consumer behavior and persuasion systems.
Swami Vivekanand Subharti University
Master of Arts, English
2023 - 2025
Completed a Master of Arts in English, enhancing skills in communication and narrative strategy.
Swami Vivekanand Subharti University
Bachelor of Arts, English and Economics
2021 - 2023
Earned a Bachelor of Arts in English and Economics, building a foundation in analytical and communication skills.
Middlesex University
Bachelor of Design, Image Styling & Communication
2016 - 2020
Earned a Bachelor of Design in Image Styling and Communication, developing skills in visual storytelling and brand aesthetics.
California State University
Erasmus, Photo, Art Direction & PR
2019 - 2019
Completed an Erasmus program in Photo, Art Direction, and PR, gaining international creative experience.
Pearl Academy
Foundation in Design, Design
2015 - 2016
Completed a Foundation in Design, building a base in design principles and creative thinking.
Sachdeva Public School
Senior School, General Studies
2011 - 2015
Completed senior school education, achieving foundational academic knowledge.
The Aryan School
Middle School, General Studies
2007 - 2011
Completed middle school education, building core academic skills.
Convent of Jesus & Mary, Waverly
Junior School, General Studies
2003 - 2007
Completed junior school education, establishing a strong educational foundation.
Shemrock
Pre School, General Studies
2000 - 2003
Attended pre-school, beginning early education.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Job categories
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