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Ayushi verma

@ayushiverma1

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I build D2C and creator-economy brands through content-led growth, campaigns, and product-focused strategy.

India

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What I'm looking for

I'm looking to build high-growth D2C, creator-economy, or product-led brands where I can combine brand strategy, content-led growth, user research, and roadmap thinking.

I've built brand momentum across Beshak.org, The Blank Magazine, MBA Chai Wala India, and Sure About Shor, spanning D2C, QSR, FMCG, and the creator economy.

At The Blank Magazine under Rex Empire, I lead brand strategy, PR, press relations, artist management, and creator-led growth for D2C founders, personal brands, and independent music talent. I grew a creator client's LinkedIn presence from zero to 2,000+ followers in its first month through account strategy and content direction.

At Sure About Shor, I led GTM, UGC, and ATL/BTL campaigns across F&B, lifestyle, and public-sector clients, contributing to a 90% audience traction uplift and 40% agency revenue growth. At MBA Chai Wala, my IMC and content strategy drove 30%+ engagement growth across YouTube and Instagram.

I'm also pursuing product management at IIM Ranchi, bringing user research, roadmap prioritisation, and Agile thinking into my brand work. I enjoy turning community insight, content, and campaign execution into measurable brand equity and growth.

Experience

Work history, roles, and key accomplishments

Current

Brand Manager (Content-led Growth)

Current

Beshak.org

Jul 2023 - Present (3 years 2 months)

Drive brand management, influencer collaboration, and Instagram page visibility. Contribute to investor pitch deck and CRO.

Brand Management Influencer Marketing Instagram CRO Pitch Deck

Brand Manager & Consultant

The Blank Magazine — Rex Empire

May 2023 - Jul 2026 (3 years 2 months)

Lead a core team delivering brand strategy, PR campaigns, press relations, and artist management. Scaled LinkedIn presence for a top-tier creator economy client from 0 to 2,000+ followers within the first month.

Brand Strategy PR Press Relations Artist Management LinkedIn UGC Content Strategy

Accounts Director & Campaign Manager

Sure About Shor

May 2022 - Dec 2022 (7 months)

Led GTM strategy, UGC campaigns, and ATL/BTL execution across F&B, lifestyle, and public sector clients, including the Varanasi Smart City Project, driving 90% audience traction uplift and 40% agency revenue growth.

GTM Strategy UGC ATL BTL Campaign Management Agency Management

Content Head & Brand Manager

MBA Chai Wala India

Dec 2021 - May 2022 (5 months)

Owned IMC planning, brand equity, and content strategy for MBA Chai Wala's pan-India network, driving 30%+ engagement growth across YouTube and Instagram.

IMC Brand Equity Content Strategy YouTube Instagram

Content Head & Founder

Humans of Uttar Pradesh

Jun 2020 - Jan 2021 (7 months)

Built and led a college storytelling initiative, cold-pitching and converting 77+ high-profile subjects into on-record interviews. Grew organic impressions 98% in months 3–6 with zero paid promotion.

Storytelling Outreach Interviewing Organic Growth

Education

Degrees, certifications, and relevant coursework

IIM Ranchi

Post Graduate Certification, Product Management

2025 -

Currently pursuing a Post Graduate Certification in Product Management, bridging brand expertise with product strategy, user research, and roadmap thinking.