At Shaheen Digital Academy, I lead integrated marketing and social media communications across digital, offline, and institutional channels. I direct the Shaheen Digital Learning Platform rollout across 120+ campuses and franchise centres, and train students, teachers, counsellors, and administrators across multiple states.
At Utkarsh Classes, I managed influencer campaigns with annual budgets exceeding ₹1 Crore and delivered a 4X return on investment. I built partnerships with 500+ influencers and directed national PR campaigns that secured coverage including features in Forbes and The Economic Times.
At Society for Bright Future, I developed integrated marketing communications plans and social media strategies. I also created communication guidelines and crisis-response protocols, and produced quarterly performance reports to support leadership decision-making.
