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Imon Shrabana

@imonshrabana

Marketing Cloud Architect at Salesforce leading Product and Engineering communications programs and building automated workflows for enterprise technical updates.

India

Message

At Salesforce, I lead a portfolio of Product and Engineering communications programs, translating complex technical changes into clear communication strategies and coordinated execution. I partner with teams across Salesforce products and present program outcomes and engagement measures in leadership reviews.

I personally built and executed six recurring large-scale email sends, with approximately 2 billion combined daily audience volume through January 2026. I transitioned execution to an expanded team while retaining audience-quality governance and post-send data oversight.

As a Marketing Cloud Architect Analyst, I designed and automated recurring communication workflows and co-developed an automated program for measuring communication performance. I also supported Product and Engineering teams through data integrations and self-service intake workflows.

Earlier at Salesforce, I delivered client-facing developer support across Marketing Cloud and Salesforce Core, and at Cognizant Technology Solutions I supported Salesforce technical and developer needs. I also facilitate High Impact Teaming workshops and coordinate virtual Trailhead programming.

Experience

Work history, roles, and key accomplishments

Current

Marketing Cloud Architect - Technical Communications & Readiness

Current

Salesforce

Aug 2025 - Present (1 year 2 months)

Owns a portfolio of enterprise Product and Engineering communications programs, translating complex technical changes into structured programs and stakeholder strategies. Leads MBR/QBR cycles and executive communications, and built large-scale email sends with ~2B combined daily audience volume.

Program Management Stakeholder Management Executive Communication MBR QBR Change Management Risk Management Process Improvement Salesforce Marketing Cloud Data Integration Workflow Automation Audience Data Quality KPI Reporting SQL Jira Agile Scrum

Current

Salesforce Facilitator - Talent Experience

Current

Salesforce

Jan 2025 - Present (1 year 9 months)

Facilitates recurring 1-2 day High Impact Teaming workshops for teams and leadership groups on collaboration, feedback culture, delegation, coaching, and team effectiveness.

Facilitation Training Leadership Development Collaboration Coaching

Current

Virtual Event Coordinator & Trailblazer Guide

Current

Salesforce

Jan 2023 - Present (3 years 9 months)

Coordinates attendee support, registration, broadcast operations, FAQs, and live Q&A for large-scale Dreamforce, TrailblazerDX, and Connections programming on Salesforce+. Trains session moderators and SMEs for live virtual programming.

Event Coordination Virtual Events Training Customer Support Salesforce

Communications Chair, India Core Team - Southasiaforce

Salesforce

Feb 2024 - Nov 2025 (1 year 9 months)

Led communications and events programming for a 4,500+ member India employee community, managing flagship programs, executive communications, vendors, and volunteers. Coordinated leadership programs including a Career Speaker Series and executive mentoring panels.

Event Management Executive Communication Stakeholder Management Volunteer coordination Program Management

Marketing Cloud Architect Analyst - Technical Communications & Readiness

Salesforce

Oct 2023 - Aug 2025 (1 year 10 months)

Designed and automated recurring enterprise communication workflows for release, infrastructure, migration, email, and push-notification programs. Co-developed an automated measurement program for communication performance and managed end-to-end communication programs.

Workflow Automation Data Integration Salesforce Marketing Cloud Program Management KPI Reporting Data Quality Localization Production Execution

Email Analyst - Technical Communications

Salesforce

Jun 2023 - Oct 2023 (4 months)

Managed enterprise technical communications for Product and Engineering stakeholders, including release and end-of-life programs, Hyperforce and mass-org migrations, and security updates. Owned the communication lifecycle from requirements through production execution.

Salesforce Marketing Cloud Stakeholder Coordination Content Management Localization Production Execution Technical Communication

Technical Support Engineer

Salesforce

Feb 2022 - Jun 2023 (1 year 4 months)

Delivered client-facing developer support across Marketing Cloud and Salesforce Core, resolving complex technical issues and maintaining high CSAT. Served as a Swarm Lead and trained new engineers.

Salesforce Marketing Cloud Salesforce Core Technical Support Customer Service Problem Solving Training Live Chat

Senior Process Executive - Tech Delivery (Salesforce)

Cognizant Technology Solutions

Feb 2021 - Jan 2022 (11 months)

Delivered client-facing Salesforce technical and developer support, partnering with Product and Engineering teams to determine solutions for complex implementation issues. Coordinated resolution workflows and conducted root-cause analysis.

Salesforce Technical Support Root Cause Analysis Stakeholder Coordination Documentation

Process Associate - Tech

Wipro Ltd.

May 2019 - Sep 2020 (1 year 4 months)

Managed high-volume customer and stakeholder operations in a regulated environment while meeting business-critical service and quality requirements. Partnered with operations leadership to identify process gaps and implement workflow improvements.

Operations Management Process Improvement Customer Service Stakeholder Management