Andrew Waite
@andrewwaite
Data-driven SEO strategist with a track record of organic growth.
What I'm looking for
I'm a data-driven SEO strategist with over 6 years of experience in driving organic growth for global brands, including Red Bull and Puma. My expertise lies in technical SEO, international SEO, and content strategy, where I have successfully executed high-impact audits and implemented structured data to enhance visibility and engagement.
In my recent role as a Senior SEO Data Analyst at Improove Inc., I led comprehensive technical SEO strategies for enterprise clients, resulting in significant increases in organic sessions. I have a proven track record of collaborating with cross-functional teams to align SEO strategies with broader business goals, ensuring that my efforts translate into measurable success for my clients.
With a Bachelor of Science in Marketing and certifications in Google Analytics and Google Ads, I am well-equipped to analyze data and derive actionable insights. I am passionate about optimizing user experiences and driving results through data-driven decision-making.
Experience
Work history, roles, and key accomplishments
Senior SEO Data Analyst
Improove Inc.
Jul 2022 - Dec 2024 (2 years 5 months)
Led end-to-end technical SEO strategies for enterprise clients including Red Bull U.S. and Puma across European markets. Executed large-scale audits, structured data implementation, and technical issue resolution (crawlability, indexation, performance).
Lead Routing Analyst
WebFX
Jul 2021 - Jul 2022 (1 year)
Performed detailed SEO audits; fixed crawl errors, optimized metadata, and supported implementation of schema markup. Used tools like Google Analytics, Search Console, SEMrush, and Ahrefs to evaluate site health and keyword performance.
Customer Support Specialist
Keystone Automotive
Mar 2018 - Jul 2021 (3 years 4 months)
Supported customers via phone and digital platforms with parts ordering, site navigation, and troubleshooting. Enhanced user experience by helping customers find products efficiently and resolve issues related to order fulfillment.
Behavioral Therapy Technician
Just Believe Recovery Center
Oct 2015 - Apr 2018 (2 years 6 months)
Maintained confidential client records and ensured compliance with HIPAA. Supported patients through emotional regulation and crisis intervention using strong interpersonal skills.
Education
Degrees, certifications, and relevant coursework
Southern New Hampshire University
Bachelor of Science, Marketing
Completed a Bachelor of Science in Marketing, gaining foundational knowledge in marketing principles and strategies. Focused on understanding consumer behavior, market research, and digital marketing techniques.
Alvernia University
Undergraduate Coursework, General Studies
Undertook undergraduate coursework, building a foundation in various academic disciplines. Gained exposure to different subjects, preparing for further higher education.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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