ACAntonia Cheese
@antoniacheese
Strategic consumer insight leader turning behavioural data into actionable business growth.
United KingdomWhat I'm looking for
I am a strategic insights professional with 20 years' experience blending psychology, behavioural science and mixed-methods research to turn complex human and market behaviour into actionable growth. I design and deliver end-to-end quantitative and qualitative studies, lead commercial growth, and build high-performing teams while driving client satisfaction and product innovation.
I have led practice growth, founded quantitative functions, and launched insight products and SaaS communities, delivering multi-market programmes and measurable revenue gains. I combine rigorous analysis, AI-assisted approaches and insight-led storytelling to influence executive decisions and embed change across organisations.
Experience
Work history, roles, and key accomplishments
Client Director
Strat7 Incite
Jun 2022 - Sep 2025 (3 years 3 months)
Led commercial practice for services, driving pipeline and account expansion to grow practice revenue from £2.5M to £3M while delivering global qual and quant research, segmentation, forecasting and brand/product strategy for major clients.
Freelance Research Consultant
Self Employed
Oct 2020 - Jun 2022 (1 year 8 months)
Delivered multi-market insight projects, business development and training for clients including Discover.ai, Shift Active Media, BrandSpeak and Incite across qual/quant and online communities.
Global Business Development Director
2CV
Jun 2019 - Oct 2020 (1 year 4 months)
Built and executed global sales and marketing strategy, generating £750K in briefs and £200K in new client sales during COVID and increasing inbound leads by 250% through brand repositioning and digital initiatives.
Director of Quant and Communities
Crowd DNA
Feb 2018 - May 2019 (1 year 3 months)
Founded and scaled a profitable quantitative research function, expanding the team to six and securing nearly £1M in projects within six months while delivering segmentation, tracking and go-to-market research.
Head of Insight
MindMover (QuMind)
Feb 2015 - Oct 2017 (2 years 8 months)
Led insight function and senior leadership initiatives, building and managing a 15-person qual/quant team and growing revenue from £600K to £3M by developing a SaaS community platform and driving new business.
Associate Director
MindMover (QuMind)
Jun 2013 - Jan 2015 (1 year 7 months)
Senior research role delivering ad hoc, tracking and strategic research projects across consumer and B2B clients, contributing to client growth and insight-led decision making.
Research Manager
MindMover (QuMind)
Jul 2011 - May 2013 (1 year 10 months)
Managed research projects and teams, delivering consumer and customer insight studies to inform strategy and product decisions for clients.
Senior Research Executive
MindMover (QuMind)
Sep 2010 - Jun 2011 (9 months)
Delivered execution and analysis for qualitative and quantitative research projects supporting senior teams and client reporting.
Research Executive
ICD Research
Jan 2009 - Sep 2010 (1 year 8 months)
Contributed to quant and qual research projects including survey programming, fieldwork management and basic analysis for consumer studies.
Quant Project Manager
Survey Solutions
Mar 2008 - Jan 2009 (10 months)
Managed quantitative projects from design to delivery, overseeing survey programming, fieldwork and data quality for clients.
Quant Research Executive
Survey Solutions
Jan 2007 - Feb 2008 (1 year 1 month)
Executed quantitative research tasks including sample management, data processing and preliminary analysis to support project delivery.
Education
Degrees, certifications, and relevant coursework
CUCardiff University
Bachelor of Science, Psychology
Grade: 2:1
Completed a Bachelor of Science in Psychology with a 2:1 classification.
Henley College
International Baccalaureate, International Baccalaureate
Grade: 33
Completed the International Baccalaureate with a score of 33 (equivalent to 3 A-levels at grade A).
Itchen College
AS Levels, AS Levels
Completed 4 AS levels.
Brookfield School
General Certificate of Secondary Education, GCSE
Grade: 6 A's and 3 B's
Completed GCSEs with 6 A grades and 3 B grades.
MindMover/QuMind (training)
Consumer and Customer Insight
Undertook professional training/experience in consumer, customer and B2B research (MindMover/QuMind).
Availability
Location
United KingdomAuthorized to work in
Job categories
Interested in hiring Antonia?
You can contact Antonia and 90k+ other talented remote workers on Himalayas.
Message AntoniaFind your dream job
Sign up now and join over 100,000 remote workers who receive personalized job alerts, curated job matches, and more for free!
