Diego Ortega
@diegoortega
Commercial Strategy and Business Intelligence leader with 8+ years of experience helping revenue growth with faster & better data-driven decisions
GuatemalaWhat I'm looking for
At AVON Centroamérica y Rep. Dominicana, I lead commercial intelligence across Central America and the Dominican Republic, redesigning sales compensation, performance management, forecasting, territory intelligence, and commercial operations.
I've introduced predictive analytics, AI models, and executive dashboards to enable faster business decisions, reduced sales quota deployment time by 71%, and led commercial tactics that delivered 6.7% sales growth versus budget in a single campaign. I also launched AVON's first e-commerce store in Central America and the Dominican Republic and automated reporting to reduce analyst downtime from three days per month to 20 seconds.
My background combines business intelligence, digital transformation, project management, and neuromarketing analysis, with a focus on turning data into practical commercial execution.
Experience
Work history, roles, and key accomplishments
Commercial Intelligence Leader
Avon Centroamérica y Rep. Dominicana / Grupo PDC
Apr 2026 - Present (4 months)
Led the redesign and implementation of commercial and sales compensation models, improving incentive alignment and commercial execution. Reduced sales quota deployment time by 71% and introduced predictive analytics and AI models for faster decision-making.
Head of Business Intelligence & Digital Transformation
Avon Centroamérica y Rep. Dominicana
Jan 2024 - Apr 2026 (2 years 3 months)
Launched AVON's first e-commerce store in Central America and the Dominican Republic. Spearheaded change management by introducing data and reporting automation, cutting analyst downtime from 3 days/month to 20 seconds with real-time insights.
Head of Business Intelligence
Avon Centroamérica y Rep. Dominicana
Jan 2020 - Jan 2024 (4 years)
Led segmented strategy decisions, achieving estimation accuracy with less than 1% error margin. Implemented performance models and automated reporting, driving tactics that delivered 6.7% sales growth in a single campaign vs. budget.
Sr. Analyst Business Intelligence & PMO
Avon Centroamérica y Rep. Dominicana
Jan 2018 - Jan 2020 (2 years)
Boosted customer satisfaction by coordinating and implementing segmented benefits. Led the end-to-end implementation of BI tools, managing stakeholders and change management, and developed dashboards for strategic decision-making.
PMO & Neuromarketing Analyst
Neurons Inc
Jan 2017 - Jan 2018 (1 year)
Automated business neuroscience analysis, cutting turnaround time from 5 days to 3 hours. Led neural stimuli studies to generate insights on emotion, attraction, and focal tracking.
Education
Degrees, certifications, and relevant coursework
ADEN University
Master of Business Administration, Big Data & Business Analytics
2022 - 2024
Pursued an MBA with a specialization in Big Data & Business Analytics.
George Washington University
Master of Business Administration, Big Data & Business Analytics
2022 - 2024
Completed a specialization in Big Data & Business Analytics as part of the MBA program.
Escuela Superior de Negocios, Madrid
Diploma, Neuromarketing
2018 - 2019
Completed a diploma in Neuromarketing Analysis.
Universidad del Valle de Guatemala
Bachelor of Science, Industrial Engineering
2013 - 2016
Earned a degree in Industrial Engineering.
Tech stack
Software and tools used professionally
Availability
Location
GuatemalaAuthorized to work in
Salary expectations
Social media
Job categories
Skills
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