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@hyesooahn
Innovative UX designer with 10 years of experience in product design.
As a Senior User Experience & Product Designer with a decade of experience, I specialize in crafting user-centric digital experiences that drive engagement and business growth. My journey has been marked by a commitment to accessibility and data-driven design, ensuring that every solution I create is not only intuitive but also inclusive.
At Frontier Telecom, I led the UX strategy for complex initiatives, significantly boosting active app users by 47% and fostering an 18.6% year-over-year increase in fiber customer growth. My role involved collaborating with cross-functional teams to align design decisions with user insights and business objectives, ultimately enhancing usability across various platforms.
Previously, at McAfee, I spearheaded design projects that resulted in a 45% increase in click-through rates and generated millions in incremental bookings through optimized landing pages. My experience spans from visual design to UX strategy, and I am passionate about mentoring junior designers while advocating for best practices in user experience design.
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Work history, roles, and key accomplishments
Frontier Telecom
Oct 2022 - Present (3 years 1 month)
Strategic Senior UX Designer leading discovery and end-to-end solutions. Collaborated cross-functionally to identify opportunities and deliver user-centered experiences, formulating UX strategy for complex initiatives. Led user research, established design systems, and guided junior designers, boosting app users by 47% and fiber customer growth by 18.6%.
McAfee
Dec 2019 - Jun 2023 (3 years 6 months)
Expertise UX Designer leading cross-functional design projects in user testing, product CXD, and retention marketing. Enhanced retention marketing campaigns, driving significant increases in click-through rates, revenue, and conversions. Devised an internal asset management system, created motion graphics, and played a key role in rebranding efforts, refining e-commerce user flows and the design s
hyesooahn.com
Feb 2015 - Jan 2020 (4 years 11 months)
Engineered user flows, UI elements, and visual designs for web and mobile platforms, improving usability. Partnered with clients to define business requirements and optimize client websites using business intelligence tools. Crafted tailored digital solutions for small businesses and refined design processes using Agile methodology, ensuring cross-platform responsiveness.
Petro Canada
Dec 2018 - Jul 2019 (7 months)
Redesigned internal portal processes, improving franchisee interaction with shipments and payments. Drafted wireframes and mockups, collaborating with product owners and stakeholders. Employed business intelligence tools to analyze KPIs and contributed to Agile/Scrum teams, delivering iterative design enhancements based on user feedback.
Degrees, certifications, and relevant coursework
BDES, Illustration
Completed studies focusing on illustration techniques and principles. Gained skills in visual communication and creative design processes.
Software and tools used professionally
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