Open to opportunities

Erica Ferlazzo

@ericaferlazzo

Message

Human-centered product designer with 9+ years of experience.

United States

Message

What I'm looking for

I am looking for a role that values collaboration, creativity, and user-centered design, where I can continue to grow and make a meaningful impact.

As a Senior Product Designer with over nine years of experience, I specialize in delivering strategic, research-driven design solutions across various sectors, including fintech, government, retail, and enterprise SaaS. My expertise lies in leading design for complex workflows and mentoring cross-functional teams, ensuring that user advocacy and systems thinking are at the forefront of my work.

I thrive in fast-paced, Agile environments where I can blend UX strategy with execution. My background in Pega, pricing tools, and case management applications allows me to create measurable outcomes through experimentation and data-driven design. I am passionate about translating complex data into intuitive user interfaces that enhance user experience and drive product impact.

Experience

Work history, roles, and key accomplishments

Lead UX/UI Designer

FedTec

Sep 2024 - Apr 2025 (7 months)

Led the redesign of AmeriCorps’ candidate onboarding experience, improving efficiency and satisfaction across stakeholder groups. Applied PEGA process design knowledge to streamline data flows, user permissions, and logic-driven UI states.

Figma Agile Usability Testing

Principal Product Designer

Global Alliant Inc.

Feb 2024 - Sep 2024 (7 months)

Led UX strategy and research for transforming a legal case management application, facilitating discovery workshops and translating insights into scalable UI flows. Implemented user research and behavioral data into CX improvements, boosting workforce efficiency by 32%.

UX Strategy User Research

Senior UX Designer

Macy's Inc.

Jan 2021 - Feb 2024 (3 years 1 month)

Designed internal pricing and loyalty platforms, applying experimentation and journey mapping to evolve features, increasing task efficiency by 20%. Co-developed a scalable design system, ensuring consistency and accessibility across enterprise tools.

SaaS Design Systems User Research Prototyping Journey Maps Data Analytics CX

Senior UX Designer

American Pharmacists Association (APhA)

Jan 2019 - Aug 2020 (1 year 7 months)

Directed UX strategy for APhA’s New Member Model, balancing user needs and business constraints in a complex system redesign. Led virtual experience design during the COVID-19 crisis, launching rapid-response digital tools to support pharmacists nationwide.

UX Strategy Customer Journey Mapping Web Design Mobile Design

Web Designer & UX Designer

State Department Federal Credit Union (SDFCU)

Jun 2013 - Jan 2019 (5 years 7 months)

Spearheaded a redesign of the mobile membership and loan application process, leading to a 24% increase in conversions. Applied lean UX methods to streamline workflows and improve user experience for both members and internal teams.

Lean UX Mobile Application Design Workflow Optimization User Experience Conversion Rate Optimization Financial Services

Education

Degrees, certifications, and relevant coursework

University at Buffalo (SUNY)

Bachelor of Science, Environmental Science

Completed a Bachelor of Science degree in Environmental Science. This program provided a strong foundation in scientific principles and research methodologies.