Mitchel Netterlund

Designed intuitive, multi-step document approval workflows and service blueprints in a regulated, compliance-heavy health tech environment. Collaborated with cross-functional agile teams including PMs, engineers, and stakeholders to drive design-forward solutions.

Led UX for Aprimo's enterprise Digital Asset Management (DAM) platform, integrated with marketing tech stacks and CRM workflows. Designed and prototyped multi-touchpoint user experiences that improved engagement by 35% and content discoverability for customer-facing teams.

Designed Salesforce-adjacent user interfaces within Microsoft Dynamics 365 for Finance, focusing on account data visibility and administrative workflows. Created wireframes and prototypes using Figma within the Fluent UI system, ensuring accessibility and modularity.

Led UX design for real-time aviation software, focusing on data-densed dashboards and journey mapping for complex operational workflows. Developed reusable UI components and icon libraries to ensure consistency and improve scalability across platforms.

Designed end-to-end eCommerce customer journeys, optimizing conversion flows and reducing cart abandonment by 28% through A/B testing and customer behavior analysis. Created omnichannel experiences through responsive webpages and integrated email campaigns, aligning with KPI and brand standards.

Designed and launched over 20 client-facing websites, creating templates and UI assets for small business scalability. Translated brand identity into cohesive digital experiences across platforms.

Studied the principles of visual communication, design software, and multimedia production. Developed skills in graphic design, web design, and digital media creation, preparing for careers in various creative industries.