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Houda Sharoua

@houdasharoua

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I build data-driven marketing and operations strategies that improve growth, efficiency, and profitability.

Spain

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What I'm looking for

I'm looking for a role where I can use marketing strategy, data analysis, SEO, and workflow automation to improve customer acquisition, operational efficiency, and measurable business performance.

I've helped The Matbah in Madrid improve profitability through a €700K+ financial forecast, portion-costing matrices, localized consumer research, and a local SEO strategy that grew its public review footprint to more than 2,100 reviews at a 4.7/5 rating.

As a freelance Executive Operations Support professional on Upwork, I automated sales follow-ups and built HubSpot CRM and Trello workflows that reduced administrative response times by 25%.

For OdyGya Art Gallery, I designed a Wix storefront with a print-on-demand backend for fully automated order fulfillment. I also ran Facebook, Instagram, and Pinterest campaigns that increased organic traffic by 40%.

I'm focused on connecting market research, customer acquisition, conversion optimization, and practical workflow architecture to create measurable business results.

Experience

Work history, roles, and key accomplishments

Marketing & Strategy Consultant

The Matbah

Oct 2024 - Mar 2025 (5 months)

Authored a €700K+ financial forecast and portion-costing matrices to maximize restaurant profit margins. Analyzed localized consumer survey data to eliminate low-margin menu lines and introduce high-volume items.

Financial Forecasting Portion Costing Matrices Survey Analysis Local SEO Digital Strategy

Executive Operations Support

Upwork

Sep 2021 - Jun 2023 (1 year 9 months)

Optimized sales pipelines by automating follow-up sequences, reducing drop-off rates and accelerating deal closure. Engineered automated digital workflows via HubSpot CRM and Trello, cutting administrative response times by 25%.

Sales Process Optimization Automation HubSpot Trello Workflow Engineering

Administrative & Data Support

Popular Bank

Sep 2019 - Oct 2019 (1 month)

Resolved customer inquiries and managed follow-up logistics, maintaining a 95%+ front-office client satisfaction rate. Audited and updated branch database management logs, slashing data retrieval bottlenecks for cross-functional teams.

Customer Service Database Management Data Auditing Customer Satisfaction