Open to opportunities

Hoda Abu-Agam

@hoda_abdelaziz

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Senior PR and digital manager specializing in digital campaigns and influencer strategy.

Egypt

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What I'm looking for

I seek a role where I can lead PR and event initiatives, manage digital and influencer campaigns, and grow strategically within a creative, results-driven team.

I am a highly skilled and ambitious PR and events professional with extensive experience managing large-scale events, digital campaigns, and influencer activations for major clients across retail, hospitality, and automotive sectors.

At my full-time job, I lead full proposals, art direction, and end-to-end project delivery for grand openings, festivals, exhibitions, and premieres while managing teams of designers, account staff, and production to deliver polished outcomes.

I design and execute digital influencer campaigns, media buying plans, and social media strategies—handling ideation, creative briefs, influencer selection, negotiations, and client communication to drive measurable engagement.

I bring strong problem-solving, time-management, and communication skills, a marketing education, and a track record of high-profile client work; I am eager to expand my professional experience and create significant impact through creativity and strategic execution.

Experience

Work history, roles, and key accomplishments

Current

Senior Account Manager

Current

CFF Agency

Mar 2023 - Present (2 years 10 months)

Lead full-scale event and PR projects including grand openings, festivals, and premieres for major clients, managing teams and driving creative direction to deliver on-brand activations and influencer campaigns.

Event Management PR Strategy Influencer Marketing Client Relations Creative Briefing Team Leadership Art Direction Campaign Execution

Digital & PR Account Manager

CFF Agency

Oct 2021 - Feb 2023 (1 year 4 months)

Managed social media portfolios and end-to-end digital event campaigns including media buying, influencer activations, content planning, and monthly performance reporting for retail and F&B clients.

Social Media Management Media Buying Content Strategy Reporting Client Communication Campaign Planning Community Management

Account Executive

CFF Agency

Jul 2021 - Sep 2021 (2 months)

Supported account managers on social content, digital PR campaigns, and on-ground event coverage including video editing and live social posting to support campaign delivery.

Content Creation Copywriting Social Media Support Video Editing Media Buying client support

Social Media Specialist

Freelance

Mar 2021 - Jun 2021 (3 months)

Managed client social accounts part-time, delivering content creation, community management, copywriting, and engagement improvements for campaigns.

Content Creation Community Management Copywriting Social Strategy Scheduling Analytics

Writer & Social Media Specialist

Going Deep Online Magazine

Dec 2016 - Mar 2020 (3 years 3 months)

Produced articles and social content across categories and covered events and press conferences to drive audience engagement for the online magazine.

Copywriting Editorial Content Strategy Community Engagement

Summer Intern

Petrogas

Aug 2019 - Sep 2019 (1 month)

Reviewed customer accounts and financial statements, performed daily transaction entries and data maintenance to support finance operations.

Data Entry Transaction Processing Attention To Detail MS Office

Part-time Supervisor

KidZania Cairo

Jun 2018 - Aug 2019 (1 year 2 months)

Facilitated front-desk operations and customer service, handled ticketing and complaints, and served as an educational guide; awarded KidZania's 2019 Top Performer.