H.L. Norman

Provided detailed e-commerce website audits, offered A/B testing and ongoing optimization management services, and delivered insight and direction regarding branding, UX/UI, and tone & subject matter of website copy to improve conversion rates.

Worked through the design development process with clients to help them best execute their ideas, creating 3D models and assemblies in Solidworks as well as dimensioned drawings, section views, and detail sections for manufacturing.

Transformed Upsie's CX through optimization strategies, rebranding, and user-driven feature enhancements, leading to a 37% revenue increase, 18% more transactions, and 16% higher AOV.

Designed cross-platform experiences, including mobile app, and collaborated closely with developers, applying universal design principles to enhance usability for diverse user profiles.

Spearheaded conversion rate optimization efforts, designed high-converting experiences, and established and managed the CRO Department, training junior employees on optimization practices.

Pioneered design services with entrepreneurial instincts, honing skills in UX/UI design, client satisfaction, and branding strategies.

Orchestrated site architecture, branding, and marketing strategies for a successful Shopify store, leveraging behavioral data and analytics to improve user experience and drive conversions.