Open to opportunities

H.L. Norman

@hlnorman

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E-commerce Manager with a demonstrated track record of propelling business growth

United States

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What I'm looking for

Seeking a challenging role that leverages my expertise in e-commerce management, UX/UI design, and conversion rate optimization to drive business growth and elevate customer experiences.

As a seasoned E-commerce Manager, I leverage my expertise in data-driven strategies, cross-functional collaboration, and innovative problem-solving to drive business growth. With a strong background in UX/UI design, conversion rate optimization, and product management, I excel at optimizing online presence and elevating customer experiences.

Throughout my career, I have successfully increased conversion rates for multiple e-commerce clients, transformed customer experiences through optimization strategies, and launched new product offerings. My expertise in UX/UI design, heuristic analysis, and A/B testing enables me to craft high-converting experiences that drive revenue growth.

In addition to my professional pursuits, I am passionate about sustainability in design, 3D design, and community involvement. I volunteer with Team Rubicon, a disaster relief organization, and enjoy painting, Muay Thai, and running in my free time.

Experience

Work history, roles, and key accomplishments

Current

Independent CRO and Website Optimization Consultant

Current

Self-Employed

Feb 2023 - Present (2 years 4 months)

Provided detailed e-commerce website audits, offered A/B testing and ongoing optimization management services, and delivered insight and direction regarding branding, UX/UI, and tone & subject matter of website copy to improve conversion rates.

UX Website Optimization A B Testing Google Analytics

Current

Solidworks Product Development Consultant

Current

Self-Employed

May 2023 - Present (2 years 1 month)

Worked through the design development process with clients to help them best execute their ideas, creating 3D models and assemblies in Solidworks as well as dimensioned drawings, section views, and detail sections for manufacturing.

Solidworks 3D Modeling Design

Growth Product Manager

Upsie Technology, Inc

Nov 2021 - Dec 2022 (1 year 1 month)

Transformed Upsie's CX through optimization strategies, rebranding, and user-driven feature enhancements, leading to a 37% revenue increase, 18% more transactions, and 16% higher AOV.

Freelance UX/UI Designer

Various Clients

Jan 2019 - Feb 2020 (1 year 1 month)

Designed cross-platform experiences, including mobile app, and collaborated closely with developers, applying universal design principles to enhance usability for diverse user profiles.

Mobile App Design

CRO Specialist

EmberTribe

Jun 2020 - Nov 2021 (1 year 5 months)

Spearheaded conversion rate optimization efforts, designed high-converting experiences, and established and managed the CRO Department, training junior employees on optimization practices.

Conversion Rate Optimization Shopify

Owner & Founder

Hillary Norman Designs, LLC

Jan 2016 - Jan 2020 (4 years)

Pioneered design services with entrepreneurial instincts, honing skills in UX/UI design, client satisfaction, and branding strategies.

UX UI Design Brand Strategy

Co-Founder

WindowShopCafe.com

Feb 2018 - Aug 2018 (6 months)

Orchestrated site architecture, branding, and marketing strategies for a successful Shopify store, leveraging behavioral data and analytics to improve user experience and drive conversions.

Shopify Analytics User Experience Marketing Strategy