Open to opportunities

Himanshi Tanwar

@himanshitanwar

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Consumer insights & brand marketing leader turning data into growth strategies.

India

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What I'm looking for

I’m looking to lead data-backed brand growth—turning consumer insights, forecasting, and CRM/lifecycle marketing into campaigns that improve engagement and conversion. I want cross-functional partnerships where analytics, competitive intelligence, and AI-driven marketing drive executive-ready decisions.

I’m a Consumer Insights and Brand Marketing professional with 4+ years of international experience across the US, UK, and India. I specialize in consumer behavior analysis, market trend forecasting, brand strategy, and CRM-driven marketing for global FMCG, beauty, and lifestyle brands.

I translate consumer research and market insights into actionable brand growth strategies that strengthen brand equity and improve engagement. In strategic insights work, I authored consumer trend reports presented in executive meetings, with insights featured in Vogue Business NY.

I build data-backed campaigns and lifecycle programs that teams can execute with confidence. From driving a 15% lift in conversion for targeted segments to generating 50+ qualified leads per quarter and improving cost-per-lead efficiency by 12%, I focus on measurable impact—backed by tools like Tableau, Power BI, and AI-driven marketing.

Experience

Work history, roles, and key accomplishments

Current

Brand Solutions Manager

Current

Lyxel & Flamingo

Apr 2026 - Present (3 months)

Translate consumer and market insights into actionable brand growth strategies for key accounts. Lead end-to-end brand strategy and account management, aligning cross-functional teams around data-backed marketing recommendations.

Market Research Brand Management Campaign Strategy Go To Market Planning Cross Functional Collaboration

Sr. Strategic Insights Analyst

Front Row

Jul 2024 - Apr 2026 (1 year 9 months)

Led consumer trend and brand performance analysis using PRISM and internal sales data to identify high-growth categories. Authored executive consumer trend reports and partnered with growth teams to align campaign strategy with consumer behavioral data, driving a 15% lift in conversion for targeted segments.

Trend Analysis Brand Performance PRISM Reporting Data Analysis Market Research Competitive Intelligence Executive Reporting

Marketing Analyst

RxHometest

Jun 2023 - Jun 2024 (1 year)

Conducted competitive intelligence and consumer market research to inform leadership strategy and optimize content for improved organic brand visibility. Built B2B lead generation pipelines with LinkedIn Sales Navigator and evaluated channel ROI and CAC to improve cost-per-lead efficiency by 12%.

Competitive Intelligence Consumer Research Content Strategy Organic Visibility LinkedIn Sales Navigator Audience Segmentation Lead Generation ROI Analysis CAC Analysis

CRM Marketing Analyst

KPMG

Jul 2021 - Jul 2022 (1 year)

Analyzed consumer behavioral data across 90+ client accounts monthly to identify churn risk and expansion opportunities, driving a 10% increase in client retention. Led a cross-border CRM data integrity initiative (MS Dynamics + Adobe Campaign) and designed Power BI dashboards to standardize global CRM reporting for senior leadership.

Data Integrity consumer behavior Account Retention Adobe Campaign Power BI Dashboarding CRM Reporting

Business Development & Marketing Intern

BMW

May 2019 - Aug 2019 (3 months)

Supported BMW X5 launch strategy through competitor pricing and segmentation analysis, contributing to a 10% sales increase in North India. Collaborated with dealership teams on localized marketing campaigns to improve showroom footfall and test-drive volume during the launch phase.

Launch Support Competitive Intelligence Pricing Analysis Segmentation