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Fiona Serrao

@fionaserrao

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Growth Marketing Manager with 5+ years of experience in digital media.

Zimbabwe

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What I'm looking for

I am looking for a dynamic role that fosters innovation and collaboration, where I can leverage my skills in performance marketing to drive impactful results.

I am a Growth Marketing Manager with over 5 years of experience in the digital media ecosystem. My journey has been marked by a proven track record of scaling Publisher Platforms, Remarketing, and driving iOS Growth. I excel in strategy and cross-functional leadership, leveraging data-led execution to drive performance and achieve significant results.

At Games24x7, I have successfully onboarded high-performing publisher partners, resulting in a remarkable 90% increase in acquisition and a 30% rise in the direct publisher channel’s share of total acquisitions. My efforts in optimizing creative assets and audience targeting have led to a 60% boost in overall channel ROI. I thrive in collaborative environments, working closely with marketing, analytics, product, and design teams to streamline execution and enhance performance metrics.

My experience spans various roles, from managing paid and social campaigns at OCDS Advertising to driving revenue through branding and performance campaigns at Hotstar. I am passionate about experimenting with innovative strategies that not only enhance user acquisition but also reduce costs. I am committed to continuous learning and growth, as evidenced by my certifications in Growth Strategy and Digital Marketing.

Experience

Work history, roles, and key accomplishments

Current

Associate Manager - Performance Marketing

Current

Games24x7

Oct 2024 - Present (8 months)

Onboarded high-performing publisher partners, resulting in a 90% increase in acquisition and a 30% rise in the direct publisher channel’s share of total acquisitions. Achieved a 40% reduction in Customer Acquisition Cost (CAC) through rigorous source optimization, performance monitoring, and scaling of high-ROI partners. Boosted overall channel ROI by 60% by optimising creative assets, refining au

Remarketing ROI Optimization

Senior Associate- Marketing Operations

Games24x7

Oct 2022 - Present (2 years 8 months)

Improved funnel performance and LTV by implementing custom app listings, Enhanced Deep-Linking Strategies (EDS), and retention-driven onboarding offers. Drove experimentation across diverse acquisition sources, increasing channel profitability by 65% and achieving a 70% success rate. Introduced and tested white goods incentives, driving an 85% increase in CTRs and a 250% improvement in LTP funnel

Funnel Optimization Experimentation User Acquisition

Marketing Operations Associate

Games24x7

Mar 2022 - Present (3 years 3 months)

Strengthened cross-functional collaboration between marketing, analytics, product, and design teams to streamline experiment execution and enable near real-time data and knowledge sharing across channels. Increased contribution from iOS publisher sources by 150% and improved iOS LTV by 9%, driving long-term monetization gains. Collaborated with the brand team to optimize creatives across banners,

Cross Functional Collaboration Data Sharing LTV ROI Analysis Campaign Management

Client Servicing Executive

OCDS Advertising

Sep 2021 - Present (3 years 9 months)

Managed paid and social campaigns for brands like True School of Music and Cococraft. Optimized Google Ads to scale leads and spend; expanded reach via Quora, Taboola, and MediaDonuts. Implemented social strategies yielding a 20% uplift in conversions.

Campaigns Lead Generation REACH Social Strategy Conversion Rate Optimization Client Servicing Brand Management Digital Marketing

Social Media Marketing

Admatazz

May 2021 - Present (4 years 1 month)

Led social media for The Cars Collective, JBCN School, and TATA AIA. Created 12+ content pieces per week per brand; improved engagement by 15%.

Social Media Management Content Creation Brand Management Social Media Strategy Digital Marketing Campaign Management Performance Monitoring Reporting Client Communication

Sales Operations Specialist

Hotstar

Feb 2020 - Present (5 years 4 months)

Managed branding and performance campaigns across categories on Hotstar (BFSI, Retail, Gaming, etc.), generating $100,000 in revenue. Coordinated campaign setups with direct advertisers and agencies, ensuring alignment with objectives and best practices. Worked closely with clients on strategy, optimizations, and scaling revenue through targeted media planning.

Branding Revenue Client Strategy Media Planning Campaign Optimization Sales Operations Client Relationship Management Advertising Sales

Executive Assistant

Httpool

Feb 2018 - Present (7 years 4 months)

Managed calendar, travel, and email for senior executives. Handled payroll, onboarding, and offboarding; led engagement and vendor coordination.

Calendar Management Travel Coordination Payroll Onboarding Offboarding Employee Engagement Administrative Support

Executive Assistant

Quantiphi

Mar 2015 - Present (10 years 3 months)

Oversaw travel, calendar, client visits, and internal coordination. Led HR engagement initiatives and logistical support for leadership.

Travel Management Calendar Management Event Planning Office Management

Executive Assistant

Haartry Hanks

Jul 2012 - Present (12 years 11 months)

Supported the Managing Director in daily tasks and travel management. Managed HR processes including recruitment, payroll, and employee lifecycle.

Travel Management HR Processes Recruitment Payroll Employee Lifecycle Administrative Support Data Entry Communication

Education

Degrees, certifications, and relevant coursework

Sophia College For Women

Bachelor of Arts (B.A), English Literature

Majored in English Literature, gaining a comprehensive understanding of literary analysis and critical thinking. Developed strong communication and analytical skills through extensive coursework and research.