Hichem Cherif

Leading enterprise-wide AI transformation within Legal Affairs — designing and executing the AI strategy roadmap, embedding AI capabilities across legal processes (contract lifecycle, legal advisory, compliance screening, and litigation support), and establishing governance frameworks that ensure responsible, compliant AI adoption aligned with UAE and international standards (EU AI Act, NIST AI RM

I lead AI integration across DEWA's Legal Affairs Department — deploying Agentic AI through Microsoft Copilot, driving digital transformation, and ensuring compliance with AI and data governance frameworks.

I design and implement legal automation solutions, leading cross-functional teams to deliver technology that empowers Legal Affairs to provide exceptional legal services across DEWA.

Key ac

A certified Excellence Assessor for the Government of Dubai, I advise government entities on scaling their capabilities toward institutional excellence under the Dubai Government Excellence Program (DGEP), conducting assessments against excellence criteria and guiding entities on innovation, digital maturity, and organizational performance.
Within DEWA, I lead the Legal Affairs Department's excell

Facilitate real estate transactions, including buying, selling, and brokerage activities. Conduct property brokerage services through platforms like Airbnb. Draft comprehensive terms and conditions for lease agreements and oversee the resolution of real estate disputes through amicable settlement processes.

SAAS_"Led a team of five sales and customer support professionals, managing their roles in the sale of smart solutions. Delivered exceptional after-sales support for both software and hardware products, with a strong focus on maintaining customer satisfaction without compromising on service quality or timeliness. Ensured thorough due diligence during the provision of internet services, adhering to

Drive sales growth across retail and corporate sectors, ensuring revenue targets are met.

Develop and maintain strong client relationships, identifying opportunities for upselling and cross-selling.

Utilize market insights to tailor solutions that align with customer needs and business objectives.

Collaborate with internal teams to enhance customer experience and optimize sales strategies