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Sunshine Taboada

@sunshinetaboada

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Director of Digital Transformation and enterprise AI enablement, driving governance, efficiency, and profitable growth.

United Arab Emirates

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What I'm looking for

I’m looking to lead enterprise digital transformation and AI enablement—building governance, roadmaps, and workflow automation in regulated environments—partnering with leadership to improve operational performance, margin, and measurable digital adoption.

I’m a Digital Transformation Director focused on enterprise AI enablement and operational performance—aligning governance, commercial execution, and digital delivery to long-term growth targets.

At IP Excellera (Excellera Advisory Group), I’ve led enterprise-wide transformation across Procurement, Marketing, and IT, streamlining workflows to improve efficiency and data visibility. I designed and implemented a firm-wide Career Progression and Competency Framework, created a New Business & Proposals Tracker, and established pricing and commercial frameworks to strengthen profitability and margin visibility.

I also defined and executed the Digital Strategy and Roadmap (2025–2026), covering infrastructure, AI capabilities, and workforce readiness, and I embedded a Workflow Management System to centralize project, business, and commercial operations. Through the Digital Maturity and AI Readiness Program, I built capability baselines, delivered training, and drove tool adoption across departments.

Earlier leadership roles show how I scale teams and outcomes fast: I progressed through multiple director roles at FGS Global, and at Create Media Group I led Digital Operations and Projects across major portfolios—building PMO governance from the ground up and improving margins through pricing transparency, delivery discipline, and cross-functional collaboration.

Experience

Work history, roles, and key accomplishments

Digital Transformation Director

IP Excellera (Excellera Advisory Group)

Jan 2025 - Jan 2026 (1 year)

Led enterprise-wide transformation initiatives aligning AI infrastructure, commercial governance, and digital execution with long-term growth targets. Directed governance and delivery across procurement, marketing, and IT, including digital strategy, workflow systems, and enterprise compliance.

Digital Transformation AI Infrastructure Governance Procurement Marketing Operations IT Governance Workflow Management RFP Management Pricing Strategy Vendor Management GDPR Digital Strategy Roadmapping Compliance

Director - Commercial and Operations

FGS Global

May 2025 - Jun 2025 (1 month)

Acted as strategic execution lead to the CEO, overseeing regional operating model effectiveness and performance governance. Led Middle East implementation of an AI advisory initiative and introduced AI-enabled workflows and automation tools.

Strategic Planning AI Advisory AI Enablement Responsible AI Workflow Automation Knowledge Management Executive Reporting Resource Allocation Commercial Operations

Director - Chief of Staff

FGS Global

May 2024 - Apr 2025 (11 months)

Partnered with the CEO on regional operating model effectiveness, performance governance, and enterprise-wide transformation. Established governance and reporting frameworks to track digital performance, risk considerations, and transformation outcomes.

Enterprise Transformation AI Advisory Governance Digital Performance Monitoring

Director - Business Operations

FGS Global

Nov 2023 - Apr 2024 (5 months)

Expanded regional business operations remit while supporting enterprise transformation initiatives and AI enablement. Led PMO governance and delivery oversight for a major regional account, including financial controls, resourcing models, and executive reporting.

PMO Financial Control Resourcing Executive Reporting AI Enablement Governance Business Operations Resource Allocation Commercial Awareness

Head of Digital Operations

Create Media Group

Jan 2022 - Jan 2023 (1 year)

Directed digital operations across Digital Products and Expo/NEOM, managing a multi-stream portfolio and building teams from the ground up. Led digital leadership and financial oversight, including delivery governance, pricing framework development, and operational efficiency improvements.

Digital Operations Digital Products Portfolio Management Team Building Financial Governance Margin Management Operational Efficiency

Projects Director

Create Media Group

Jan 2021 - Jan 2022 (1 year)

Directed digital projects with structured PMO governance and cross-department collaboration to improve operational efficiency. Developed and implemented a transparent pricing framework to improve cost visibility and forecasting.

PMO Project Delivery Forecasting Operational Efficiency

Digital Account Director

Create Media Group

Jan 2019 - Jan 2021 (2 years)

Led the NEOM and Expo 2020 team, managing multi-country, multi-language campaign delivery and strengthening client relationships. Ensured seamless multi-channel execution across TV, digital, social, OOH, and print.

Campaign Management TV Digital Social Media OOH Print Client Relationship Management Upselling performance reporting

Co-Founder and Managing Director

Loud Brand and Digital Consultants

Jan 2018 - Jan 2019 (1 year)

Co-founded and launched the agency, driving business development and commercial strategy. Led strategic work with key accounts, translating objectives into digital roadmaps and managing the full project lifecycle across creative and technical teams.

Business Development Commercial Strategy Social Media Strategy Content Production Branding Integrated Marketing Campaigns Budget Management Client Strategy

Digital Account Director

Pink Entropy

Jan 2016 - Jan 2018 (2 years)

Partnered with clients to define and execute integrated digital strategies, expanding client relationships into broader digital ecosystems. Managed delivery of launches and activations, including media buying and social media presence development.

Digital Strategy Client Relationships Media Buying Social Media Strategy performance reporting

Digital Project Manager

Pink Entropy

Jan 2015 - Jan 2016 (1 year)

Managed end-to-end digital project delivery across the SDLC, from RFP and requirements through design, development, testing, and deployment. Led account delivery for a digital learning platform and managed complex launch execution across PR, influencer management, and reporting.

SDLC RFP Requirements Gathering UX UI Design Wireframing Development Testing Deployment ECommerce Platforms E Learning Gamified Microsite Resource Allocation Onboarding PR Influencer Management performance reporting

MENA Regional IT Coordinator

Weatherford Oil Tools Middle East Ltd

Jan 2013 - Jan 2015 (2 years)

Oversaw regional IT databases and managed an enterprise data warehouse, document libraries, and standardization templates across the MENA region. Maintained operational continuity and created performance reports for regional and corporate stakeholders.

Database Management Enterprise Data Warehouse Document Library Reporting Performance Monitoring

IT Manager

ME Group Middle East

Jan 2010 - Jan 2013 (3 years)

Led end-to-end technology operations and digital product delivery across the Middle East business, including building internal IT capabilities and launching digital products. Directed SDLC delivery for a proprietary CRM and an insurance comparison website and architected a digital insurance rating engine based on underwriting and pricing rules.

Technology Operations Digital Product Delivery SDLC CRM Development Underwriting Pricing Rules Stakeholder Management Business Analysis Enterprise IT Infrastructure Technical Procurement Vendor Management Team Leadership Budgeting

IT Consultant

AJMC Adobe Enterprise Solutions

Jan 2009 - Jan 2010 (1 year)

Consulted on the implementation of complex Adobe enterprise solutions, acting as a liaison between technical teams and business stakeholders. Oversaw the end-to-end lifecycle for enterprise software integrations to ensure alignment and system performance.

Enterprise Integration Systems Performance

Web Quality Analyst

Cactimedia

Jan 2009 - Jan 2010 (1 year)

Developed foundational project structures including sitemaps and wireframes to guide web development. Conducted QA testing prior to deployment to ensure deliverables met quality standards before go-live.

QA Testing Quality Assurance Sitemaps Wireframing

Programmer / Analyst

Fairchild Semiconductor

Jan 2005 - Jan 2007 (2 years)

Engineered custom software solutions for a manufacturing environment, managing requirements gathering and the full development lifecycle through programming and deployment. Built and deployed systems including a corporate intranet, a biometric access control system, and a QA manufacturing tracking system.