akshita sharma

I’m a results-driven marketing & communications professional with 3+ years of hands-on experience building and running integrated campaigns across digital, CRM, and social media. I lead end-to-end execution—from brand messaging and content strategy to KPI tracking and performance optimisation.

In my recent role, I managed pre-launch campaigns across Instagram and LinkedIn, developing positioning and core messaging frameworks and running structured content calendars. I used data-informed optimisation to deliver a 2X increase in non-follower reach, while improving weekly lead generation by 80% through CRM-driven nurturing.

Previously, I implemented Zoho CRM-based lead nurturing across a 3-stage customer journey, achieving 50% email open rates and 18% enquiry conversion rates. I also built segmented WhatsApp CRM workflows that generated 20+ qualified enquiries per week across Singapore and Malaysia.

I’m fluent in English and comfortable presenting to stakeholders and working independently across time zones. With an MBA in Creative Marketing (Distinction), plus certifications in digital marketing and inbound marketing, I’m excited to bring my creative-operations mindset to fully remote, global roles.