PRERNA SACHAR

PS

Open to opportunities

PRERNA SACHAR

@prernasachar

I’m a digital marketing executive who turns performance data into measurable growth.

What I'm looking for

I’m looking for a role where I can own performance marketing strategy end-to-end—using SQL/automation and analytics to run experiments, improve ROAS/ROI, and collaborate closely with stakeholders to drive measurable growth.

I’m a Digital Marketing Executive at Google India, focused on growth and ads strategy for Tier-1 advertisers. I lead performance strategy and analytics across a $350M+ portfolio, shaping budget allocation and growth decisions with experimentation-backed insights.

I drive adoption of automation by designing and scaling A/B tests—like a US pilot that generated $6M incremental revenue (+300% YoY) and then expanded globally. Through performance analysis and structured experimentation, I’ve contributed to $80M+ in incremental advertiser investment.

I strengthen client outcomes with competitive benchmarking, including increasing Shopping Ads investment by 15% YoY while improving market share. I also build stakeholder engagement frameworks across 50+ global partners to improve execution efficiency and alignment.

I reduce operational drag by automating audit and reporting workflows (Project OSCAR) using SQL and Apps Script, cutting turnaround time by ~75% while improving data accuracy. I mentor and train apprentices, and earlier I delivered measurable impact as a social media marketing intern and digital marketing intern through ROI improvement, SEO-driven traffic growth, and conversion-focused optimization.

Experience

Work history, roles, and key accomplishments

EL

Social Media Marketing Intern

Exly (MyScoot Tech Pvt. Ltd.)

Feb 2024 - Jun 2024 (4 months)

Managed paid and organic social campaigns across 4 client accounts, delivering 2M+ impressions and improving ROI by 20%. Analyzed performance data to find high-converting content, increasing CTR by 15% and growing social media following by 25%.

Social Media Marketing Instagram Marketing Facebook Ads Performance Analytics ROI Optimization CTR Optimization Audience Targeting

SH

Digital Marketing Intern

Sharkmondo

Oct 2023 - Jan 2024 (3 months)

Improved marketing ROI by 30% and reduced cost-per-acquisition by 12% through data-driven analysis. Increased organic website traffic by 25% in 2 months using targeted SEO and keyword/performance analysis to refine campaign targeting and conversions.

Digital Marketing Performance Analysis ROI Optimization SEO Keyword Research Conversion Optimization Content Strategy

SE

Independent Tutor

Self-Employed

Jan 2018 - Jan 2024 (6 years)

Tutored 10–12 students concurrently, improving academic performance through structured lesson planning. Developed customized learning strategies to improve retention and outcomes.

Lesson planning Learning Strategy Academic Support Curriculum Topic Structuring Retention Mentoring Communication

Education

Degrees, certifications, and relevant coursework

II

Indira Gandhi National Open University (IGNOU)

Bachelor of Computer Applications, Computer Applications

2018 - 2021

Earned a Bachelor of Computer Applications (BCA) at IGNOU from 2018 to 2021.

GO

Google

Google Digital Marketing & E-Commerce Professional Certificate, Digital Marketing & E-Commerce

Completed the Google Digital Marketing & E-Commerce Professional Certificate.

GO

Google

Google Shopping Ads Certification, Google Ads (Shopping)

Completed the Google Shopping Ads certification.

GO

Google

Google AI Essentials, Artificial Intelligence

Completed the Google AI Essentials certification.

Tech stack

Software and tools used professionally

Gmail

Google Analytics

SQL

Google Ads

Refine

Jan

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