Henna Zinzuwadia
@hennazinzuwadia
I am a brand strategist, creative consultant and a coach/mentor.
What I'm looking for
I've led wine-led hospitality concepts including AYO Collective, where every multicultural supper-club event has sold out since 2022 and expanded into Nigeria and Kenya. At Coulure Wine Bar, I helped launch the UK's first Black-owned wine bar, defining its concept and guest experience while building and training its front-of-house team.
I've developed wine programmes for Akoko Restaurant and Pahli Hill Bandra Bhai, pairing diverse cuisines with classic and modern wines, managing buying, suppliers, margins, service and team training. Across consulting, sales, marketing and operations roles, I bring rebranding, guest relations, PR and mentorship together to create more inclusive hospitality spaces.
Experience
Work history, roles, and key accomplishments
Creative Director & Operations Management
AYO Collective
Oct 2021 - Present (4 years 10 months)
Lead the creative and operational direction of a multicultural supper club and wine collective, delivering immersive, wine-led dining experiences. Oversee end-to-end execution across events, brand, and marketing, including digital, PR, and partnerships.
Ambassador
Be Inclusive Hospitality & BAME Wine Professionals
Jul 2021 - Present (5 years 1 month)
Champion diversity and access within hospitality and the wine industry, mentoring emerging talent and creating pathways for young women and people of colour. Facilitate connections between candidates and employers, helping to open up opportunities and build more inclusive teams.
Head of Hospitality, Guest Relations, & Social Media & Marketing
Coulure Wine Bar
Mar 2025 - Mar 2026 (1 year)
Led the launch of the UK's first Black-owned wine bar, defining the concept, service style, and guest experience, with press coverage secured within the first month. Built and trained the FOH team, implementing service standards and operational structure to support a high-performing venue.
Business Consultant & Head Sommelier
Pahli Hill Bandra Bhai
Oct 2023 - Jan 2025 (1 year 3 months)
Appointed as the restaurant's first-ever Sommelier, developing a wine programme that complements Indian cuisine. Managed all aspects of wine service, including wine buying, training FOH staff, and mentoring the whole FOH team to enhance their skills.
Business Consultant - Strategy, Social Media, PR & Marketing, and Wine Director
Ever After Bar/Happiness Forgets
Apr 2023 - Oct 2023 (6 months)
Led the transformation of an existing bar into a thriving wine bar, overseeing rebranding, menu development, and strategic repositioning. Curated an innovative wine list, refined service standards, and introduced marketing initiatives to drive foot traffic and engagement.
Consulting as General Manager
Oranj Wine Bar
Dec 2022 - Apr 2023 (4 months)
Brought in to lead the rebranding and repositioning of the venue into a wine-driven concept with a clear identity. Redesigned the menu, refined service standards, and introduced operational structures to improve consistency and efficiency.
Head of Wine/Sommelier
Akoko Restaurant
Oct 2020 - Jun 2022 (1 year 8 months)
Part of a small team who opened the restaurant in 2020, building a wine programme that paired West African flavours with both classic and modern styles. Took full responsibility for the direction of the wine offering, driving buying strategy, shaping the list, managing suppliers and margins, and developing the team's product knowledge and service standards.
Partnered with Tesco to deliver bespoke wine recommendations nationally to Tesco Customers via a real time wine service via text. Boosted sales by 324%.
Branch Manager/Assistant General Manager/Social Media & Communications Manager
Bedales Wine Bar & Shop
Jan 2018 - Dec 2020 (2 years 11 months)
Managed day-to-day operations and finances for the branch; including banking, rota planning, stock management, interviews and staff training. Co-hosted private wine tastings for 2-40 people and coordinated food menu creation; including seasonal recipe development, daily food prep and ordering.
Business Mentor
NUSKIN
Jun 2017 - Feb 2018 (8 months)
Ran own business and mentored a team of 42 people, each with their own downlines. Held business calls and taught people how to run their own business and make a profit of £1k every month despite being bedbound.
Events Staff/Supporting Supervisor
Victoria Warehouse/o2 Academy Manchester
Nov 2016 - Nov 2017 (1 year)
Broadened customer service capabilities in fast paced and busy environments, taking up and completing tasks quickly as well as multitasking. Worked in venues in catering and bartending, working events in areas nationwide.
Education
Degrees, certifications, and relevant coursework
Open University
Bachelor of Laws, Law
2019 - 2021
Studied Law at the Open University from 2019 to 2021.
Manchester Metropolitan University
Bachelor of Science, Economics, Finance, Accounting, Business
2016 - 2017
Grade: 2:1
Studied Economics, Finance, Accounting, and Business at Manchester Metropolitan University from 2016 to 2017.
Wyggeston and Queen Elizabeth College
A Levels, Psychology, English Literature, Economics, Finance, Maths
2014 - 2016
Grade: ABABB
Completed A Levels in Psychology, English Literature, Economics, Finance, and Maths, achieving grades ABABB.
Bosworth Academy
2012 - 2014
Attended Bosworth Academy from 2012 to 2014.
Market Bosworth High School
2010 - 2012
Attended Market Bosworth High School from 2010 to 2012.
Availability
Location
Authorized to work in
Job categories
Skills
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