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Laura S

@lauras2

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Travel content creator at Nilli Birds who grew a community to 16K+ followers and secured brand collaborations.

United Kingdom

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What I'm looking for

I’m looking for a long-term role where I can bring together my marketing experience and entrepreneurial digital expertise, and make a tangible impact.

At Nilli Birds, I grew a travel-focused community to 16K+ followers with a 35%+ engagement and share rate. I developed the brand’s creative direction and content strategy, managed brand collaborations from concept through delivery, and organised its first group travel event in Sardinia.

My marketing experience includes leading local campaigns and developing partnerships at itsu Ltd, as well as social media and content work at Clays Ltd and anatomē London - Root+Branch Ltd. I also launched the Nilli Birds website, expanding the brand beyond social media. After a planned international career break and work in Australia, I’m back in the UK and looking to bring my marketing experience and digital expertise into a long-term role.

Experience

Work history, roles, and key accomplishments

Current

Freelance content creator & social media marketing expert

Current

Nilli Birds

Jun 2024 - Present (2 years 4 months)

Built a fast-growing community of 16K+ followers, achieving 35%+ engagement and share rates. Collaborated with global brands on social content and UGC campaigns, and led the brand's creative direction, content strategy, partnerships, and community growth.

Content Creation Social Media Marketing Community Management Brand Partnerships UGC Content Strategy Audience Growth Partnership Management

Warehouse & Marketing Executive

Lard Ass Pty Ltd

Jan 2025 - Dec 2025 (11 months)

Managed day-to-day warehouse operations, including inventory, dispatch, supplier coordination, and team organisation. Supported social media, local marketing, and partnership initiatives, contributing to customer engagement and business development.

Warehouse operations Inventory Management Supplier Coordination Team Organization Social Media Local Marketing Partnerships Customer Engagement Adaptability Problem Solving

Marketing Executive for NSO and Local Marketing

itsu Ltd

Jun 2023 - Jun 2024 (1 year)

Led local marketing campaigns for new store openings, building a 6,000+ subscriber base and driving footfall through activations. Developed 35+ local partnerships and managed digital marketing, CRM, and national product campaigns.

Local Marketing Campaign Management Partnerships Digital Marketing CRM Analytics Stakeholder Coordination Footfall Generation

Digital Marketing executive and Social Media Manager

Clays Ltd

Jun 2022 - Jul 2023 (1 year 1 month)

Developed and executed the social media strategy, increasing brand engagement and follower growth. Produced analytics reports and collaborated on creative projects, including photoshoots and content creation for campaigns.

Social Media Strategy Brand Engagement Follower Growth Analytics Content Creation Community Management User Generated Content

Content Social Media and Community Marketing Manager

anatomē London - Root+Branch Ltd

Nov 2021 - Jun 2022 (7 months)

Devised a cross-channel content strategy to drive engagement, utilising platforms like Shopify and Klaviyo for website and email marketing. Managed influencer programs, supported PR activities, and monitored industry trends to inform strategy.

Content Strategy Social Media Community Marketing Shopify Klaviyo Influencer Marketing PR Trend Analysis

Team Leader

Arket Café (H&M)

Sep 2019 - Oct 2021 (2 years 1 month)

Co-managed a team of 4 people and conducted training activities. Oversaw food and beverage orders, storage, and ensured compliance with HACCP standards as a supervisor.

Team Leadership Training Food And Beverage Operations Inventory Management HACCP Customer Relationship Management Cash Handling

Hotel Receptionist

Mornington London Victoria Hotel

Feb 2018 - Sep 2019 (1 year 7 months)

Handled check-ins/outs, customer relations, and competitor analysis. Managed TripAdvisor and Booking.com pages, responding to reviews and monitoring engagement.

Customer Service Check in Check out Competitive Analysis Tripadvisor Management Booking.Com Management Review Response Engagement Monitoring

Assistant Manager

Carluccio's Ltd

Nov 2016 - Feb 2018 (1 year 3 months)

Supervised a team of 4-5, managed stock, and delivered excellent customer service. Assisted in training staff and fostering a positive work environment.

Team Supervision Stock Management Customer Service Corporate Trainer Positive Work Environment Fostering