
Hendra Kusuma
@hendrakusuma
Insurance distribution executive at PT Malacca Trust Wuwungan Insurance Tbk who grew broker and alternative channels 65% in one year.
What I'm looking for
At PT Malacca Trust Wuwungan Insurance Tbk, I currently direct strategic partnerships across digital, broker, bancassurance, and health channels. I secured digital distribution alliances with Telkomsel, Blibli, Akulaku, and GOTO (Go Fleet), and manage a Group and Individual Health portfolio at a 75% Combined Ratio.
I built a digital insurance distribution portfolio from the ground up at PT. Asuransi Etiqa Internasional Indonesia, including broker onboarding, self-service quote engines, and API-based broker integrations. In my earlier Head of Alternative Distribution role at PT Malacca Trust Wuwungan Insurance Tbk, broker, affinity, and digital channels grew 65% year-on-year in 2023 and 50% in 2024.
As Branch Manager – Jogjakarta & Solo at Chartis Insurance Indonesia (AIG Indonesia), I turned around two underperforming regional offices, delivering over 300% revenue growth within two years. I also managed consumer-lines claims operations and underwrote SME portfolios there.
My work spans general insurance underwriting, distribution, and technology. At The Database Dept Pty Ltd (Australia & Indonesia), I managed Indonesian country operations focused on enterprise technology and digital sales campaign management; at PT. Asuransi Central Asia, I underwrote property and marine portfolios and developed internal underwriting systems. I’m ANZIIF-certified and seeking a role with full P&L accountability.
Experience
Work history, roles, and key accomplishments
Head of Strategic Partnership
PT Malacca Trust Wuwungan Insurance Tbk
May 2025 - Present (1 year 5 months)
Directs strategic partnerships across digital, broker, bancassurance, and health channels, targeting 26% GWP growth in FY2025. Secured new digital distribution alliances with Telkomsel, Blibli, Akulaku, and GOTO (Go Fleet).
Head of Alternative Distribution, Digital, Group & Health Benefit
PT Malacca Trust Wuwungan Insurance Tbk
Jan 2023 - Apr 2025 (2 years 3 months)
Delivered 65% year-on-year growth in 2023 and 50% in 2024 across broker, affinity, and digital channels. Designed and executed a multi-channel business development strategy, opening new regional sales touchpoints.
Head of E-Channel & Digital Business
PT. Asuransi Etiqa Internasional Indonesia
Jan 2018 - Jan 2023 (5 years)
Built a new digital distribution vertical from inception into a substantial, multi-channel portfolio. Designed broker-aligned digital engagement strategies for SME and retail products, supporting API-based broker integrations.
Head of Digital Initiatives & IT
PT. Asuransi Etiqa Internasional Indonesia
Jan 2018 - Jan 2023 (5 years)
Modernised IT infrastructure from bare metal to a virtualised environment (Nutanix HCI + VMware), ensuring Group governance compliance.
Country Manager – Indonesia
The Database Dept Pty Ltd
Jan 2012 - Jan 2018 (6 years)
Managed Indonesian country operations with a focus on enterprise technology and digital sales campaign management. Supported global technology clients in sales strategy execution across APAC markets.
Claims Manager – Consumer Lines
Chartis Insurance Indonesia
Jan 2010 - Jan 2011 (1 year)
Managed end-to-end claims operations for consumer lines; improved SLA performance and customer satisfaction metrics.
Branch Manager – Jogjakarta & Solo
Chartis Insurance Indonesia
Jan 2008 - Jan 2011 (3 years)
Reversed two underperforming regional offices, delivering over 300% revenue growth within two years. Strengthened broker and agent relationships across Central Java and expanded local market footprint.
SME Profit Center Assistant Manager
Chartis Insurance Indonesia
Jan 2006 - Jan 2010 (4 years)
Underwrote SME portfolios; maintained an active broker referral pipeline to regional operations.
Section Head – Technical Division & Trainer
PT. Asuransi Central Asia
Jan 2004 - Jan 2006 (2 years)
Underwrote and managed local and international general insurance portfolios, including property and marine lines. Developed internal underwriting systems and delivered service quality and technical training programmes.
Education
Degrees, certifications, and relevant coursework
ANZIIF (Australia & New Zealand Institute of Insurance and Finance)
Certificate IV in General Insurance, General Insurance
Professional certification in general insurance.
University of Adelaide
Graduate Certificate in Accounting, Accounting
Postgraduate certificate in accounting.
Atma Jaya Catholic University
Bachelor of Accounting, Accounting
Undergraduate degree in accounting.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
Job categories
Skills
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