Looking for a job

Lukas Thies

@lukasthies

Message

I build SEO-driven German content and conversion campaigns for regulated DACH markets.

Spain

Message

What I'm looking for

I’m looking to build SEO-driven, conversion-focused German content for DACH audiences, particularly in regulated industries. I value work where I can lead editorial strategy, improve workflows, mentor writers, and create locally relevant brand content.

I build high-performing German content for regulated DACH markets, drawing on 15+ years across iGaming, affiliate marketing, SEO, and conversion-focused copy.

At Game Lounge, I led DACH and Austrian content production, managing three writers and two freelance translators across roughly 40 SEO-optimized articles per month. I also supported growing affiliate portals including guidecasino.be.

Previously, I wrote German performance marketing copy for Jimdo and created campaigns, CRM communications, newsletters, and promotional content for bwin, PartyCasino, and Sportingbet at Entain. My work combines natural German brand voice with local search intent and compliance requirements.

Today, I consult independently on AI-supported editorial workflows, technical SEO, localization, and compliant FinTech and iGaming content. I’ve built an automated content pipeline for ExpatAndalucia that produces ten articles monthly and drives around 2,500 organic clicks per month.

Experience

Work history, roles, and key accomplishments

Current

Content-Strategie- & Brand-Consultant

Current

Selbstständig

Jan 2026 - Present (9 months)

Developed an AI-supported content pipeline for a German-language advice portal, producing ten articles per month with about 90% automated pre-production. Conducted technical SEO audits and content production for local businesses, and provided compliance-focused texts for FinTech and iGaming.

LLM Make.Com SEO Content Strategy Localization Mentorship Meta LinkedIn GDN

Content Manager (Team DACH/BE/NL)

Game Lounge

May 2024 - Jan 2026 (1 year 8 months)

Managed content production for Austria and the German-speaking region, directly impacting affiliate revenue targets. Oversaw the editorial calendar for the DACH region, coordinating three authors and two freelance translators to produce around 40 articles per month.

Content Management SEO Editorial Calendar Team Leadership German Affiliate Marketing

Senior German Content Writer

Game Lounge

Sep 2022 - May 2024 (1 year 8 months)

Created high-quality original German texts for various online gambling platforms with a natural, persuasive tone. Conducted competitive analysis in the German iGaming market to identify content gaps and opportunities, and optimized on-page elements for Google.de search algorithms.

Copywriting SEO On Page SEO Competitive Analysis German IGaming

Senior Copywriter (German Market)

Jimdo

Jul 2021 - Aug 2022 (1 year 1 month)

Created German performance marketing texts for landing pages, Google Ads, and CRM campaigns to increase conversions in the DACH region, achieving landing page conversion rates of 2-3%. Wrote engaging original blog articles for small businesses in Germany, Austria, and Switzerland.

Copywriting Performance Marketing Landing Pages Google Ads CRM Conversion Rate Optimization Blogging Data Analysis

Senior German Copywriter (iGaming)

Entain

Jan 2019 - Jul 2021 (2 years 6 months)

Responsible for premium German text materials for top brands like bwin, PartyCasino, and Sportingbet across inbox, email promotion, and CRM. Developed original concepts for promotional campaigns, newsletters, and press releases for the German market, and mentored junior writers to ensure high editorial standards.

Copywriting CRM Email Marketing Promotion Newsletters Press Releases Mentorship German IGaming

German and English Copywriter

Entain

Mar 2017 - Jan 2019 (1 year 10 months)

Collaborated with designers and developers to create compelling texts in English and German. Performed proofreading and editing to maintain brand tone and style, and wrote texts for email marketing, SEO, and promotional pages to increase brand visibility.

Copywriting English German Proofreading Editing Email Marketing SEO Promotion

Web Content Writer → Content Editor PKW.de

Euroweb Group

Feb 2013 - Mar 2017 (4 years 1 month)

Developed and implemented content and social media strategies, increasing traffic by 20%. Conducted keyword analysis and SEO monitoring to secure top rankings for the automotive guide, and wrote SEO-optimized articles on automotive innovations and vehicle care.